Product Management: Mastering the Product Role

Product Management: Mastering the Product Role

by Asomi Ithia

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Overview

In a new series, Asomi Ithia provides a pragmatic approach to the range of activities required to create, deliver and manage products.

In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts. He provides guidance for being an effective product person, developing your talent, working with stakeholders and making product management work in mid-to-large organisations. The book also covers thoughts on the future of product management and provides tools for professionals working on product initiatives.

With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from over 50 interviews.

Product Details

ISBN-13: 9781789018769
Publisher: Troubador Publishing
Publication date: 04/28/2019
Series: Product Management , #1
Pages: 144
Product dimensions: 5.50(w) x 8.50(h) x 0.31(d)

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