ISBN-10:
1138791946
ISBN-13:
9781138791947
Pub. Date:
05/01/2015
Publisher:
Taylor & Francis
Principles of Retailing / Edition 2

Principles of Retailing / Edition 2

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Overview

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations

Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.

* Reflects the increasingly global nature of the field by taking an international/pan-European approach.
* Addresses the serious issues created by the 'wired consumer' and the effects of the interactive shopping revolution.
* Supported by a full Teacher's Resource pack and a website for readers and lecturers.

Product Details

ISBN-13: 9781138791947
Publisher: Taylor & Francis
Publication date: 05/01/2015
Edition description: Revised
Pages: 368
Product dimensions: 6.25(w) x 9.25(h) x 0.90(d)

About the Author

John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University and Honorary Professor at the University of St Andrews. He was Director of the Institute for Retail Studies at Stirling University prior to becoming Head of the School of Management& Languages at Heriot-Watt.

Suzanne Fernie has developed, led and taught retail programmes at all levels in the further and higher education sector. She developed and examined MBA modules in retailing and services marketing at Edinburgh Business School and has taught retail classes at Adam Smith College, Heriot-Watt University and the University of St Andrews, UK.

Christopher M. Moore is Professor, Chair in Marketing and Assistant Vice-Principal of Glasgow Caledonian University. He is Director of the British School of Fashion. He consults to leading international fashion and retailer brands, including Marks & Spencer, and has visiting professorships in the UK, Japan, the USA and Europe.

Table of Contents

Prefaceix
Part 1The Changing Retail Environment1
1Introduction3
The world stage4
UK retail rankings10
Official statistics12
Summary14
Review questions15
References15
2The retail environment16
Introduction16
The changing consumer18
The retail response24
The role of government35
Summary45
Review questions46
References and further reading46
3Theories of retail change48
Introduction48
Cyclical theories48
Environmental theories55
Conflict theory62
Combined theory64
Summary66
Review questions67
References68
4Retail strategy70
Introduction70
The strategic planning process70
Corporate strategy and objectives71
Environmental analysis74
Resource audit and analyses78
Strategic choice80
Location strategy85
Summary96
Review questions98
References98
Part 2Managing the Retail Supply Chain101
5The development of retail marketing103
Introduction103
What is retail marketing?105
Marketing environment106
Marketing strategy and objectives108
Market segmentation110
Retail branding122
The service marketing mix127
Summary141
Review questions143
References144
6Retail buying in the twenty-first century145
The role of the retail buyer145
The principal buying activities146
Measuring the performance of the buying function149
The defining issues in retail buying150
Summary178
Review questions179
References179
7Retail logistics180
Introduction180
Supply chain management: theoretical perspectives180
Efficient consumer response (ECR)188
The retail supply chain191
Differences in logistics 'culture' in international markets195
The internationalization of logistics practice202
Future challenges204
Summary212
Review questions213
References214
Part 3Managing Retail Operations217
8Adding value through customer service219
Introduction219
Customer service defined220
Service characteristics and their implication for customer service224
Improving the quality of customer service226
Managing customer service233
Implementing good customer service in retailing240
Summary245
Review questions246
References247
9Retail selling249
Introduction249
Retail selling and product classification250
Retail selling and types of buying decision251
Retail selling and shopping motives252
Retail selling and the buying process253
Retail sales roles255
The retail sales process256
Retail selling and the promotional mix259
Summary260
Review questions261
References262
10Retail security263
Introduction263
Causes of shrinkage264
The scale of retail crime266
Types of retail crime269
Dealing with crime--UK273
Retail loss prevention277
Summary285
Review questions286
References287
11Merchandising in retailing288
Introduction288
Managing the financial performance of the product range289
Management of space296
The contribution of merchandising to category management304
The dimensions of visual merchandise management311
Summary318
Review questions319
References319
Part 4Managing the Future321
12The internationalization of retailing323
Introduction323
Internationalization of concepts324
Sourcing of products and services325
Internationalization of store development326
Towards a conceptual framework335
The reshaping of the global retail market339
Summary350
Review questions351
References and further reading351
13Electronic commerce and retailing354
Introduction354
The growth of e-commerce355
The market356
The e-commerce consumer357
Online store attributes361
The grocery market364
E-fulfilment368
The business-to-business (B2B) market370
Summary372
Review questions374
References374
Index377

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