|Publisher:||World Scientific Publishing Company, Incorporated|
|Sold by:||Barnes & Noble|
|File size:||4 MB|
Table of Contents
Effective Pricing is Central to Financial Success 9
Objectives for Establishing Prices
Pricing Strategy Stands on Three Foundations 13
Reducing Related Monetary and Non-monetary Costs
Revenue Management: What It Is and How It Works 25
Reserving Capacity for High-yield Customers
How can we Measure the Effectiveness of a Firm's Revenue Management?
How does Competitor's Pricing Affect Revenue Management?
Designing Rate Fences
Fairness and Ethical Concerns in Service Pricing 36
Service Pricing is Complex
Piling on the Fees
Designing Fairness into Revenue Management
Putting Service Pricing Into Practice 45
How Much to Charge?
What Should be the Specified Basis for Pricing?
Who Should Collect Payment and Where Should Payment be Made?
When Should Payment be Made?
How Should Payment be Made?
How Should Prices be Communicated to the Target Markets?
About the Author 64