Practical Corporate Planning

Practical Corporate Planning

by John Argenti

NOOK Book(eBook)

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In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.

Product Details

ISBN-13: 9781351347426
Publisher: Taylor & Francis
Publication date: 04/17/2018
Series: Routledge Library Editions: Management
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 446
File size: 16 MB
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Table of Contents

Introduction;  1. What is Corporate Planning?  2. What Should Do It?  3. Corporate Objectives and Corporate Conduct  4. Objectives for Non-Profit Making Organizations  5. Setting the Corporate Targets  6. Forecasts and Gap Analysis  7. Strengths and Weaknesses Analysis  8. Threats and Opportunities  9. Alternative Strategies  10. Selecting the Strategies  11. Evaluation, Action Plans and Monitoring  12. The Woodcock Group;  Appendices;  Notes;  Bibliography;  Index

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