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Portals: A Treatise on Internet-Distributed Television

Portals: A Treatise on Internet-Distributed Television

by Amanda Lotz

Paperback(New Edition)

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Television audiences and its industry alike have been confused by the emergence of new ways to watch television. On one hand, the programs seem every bit like the television we’ve long known, while the way we can watch, what we can watch, and the business models supporting them differ significantly.

Portals: A Treatise on Internet-Distributed Television pushes understandings of the business of television to keep pace with the considerable technological change of the last decade. It explains why shows such as Orange is the New Black or Transparent are indeed television despite coming to screens over internet connection and in exchange for a monthly fee. It explores how internet-distributed television is able to do new things - particularly, allow different people to watch different shows chosen from a library of possibilities. This technological ability allows new audience behaviors and new norms in making television.
Portals are the “channels” of internet-distributed television, and Portals identifies how the task of curating a library of shows differs from channels’ task of building a schedule. It explores the business model—subscriber funding—that supports many portals, and identifies the key differences from advertiser or direct purchase. Portals considers what we know about the future of television, even though we remain early in a process of transformative change.

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Product Details

ISBN-13: 9781607854005
Publisher: Michigan Publishing Services
Publication date: 01/23/2017
Edition description: New Edition
Pages: 108
Product dimensions: 6.00(w) x 9.00(h) x 0.40(d)

About the Author

Amanda D. Lotz is a media scholar, professor, and industry consultant. Her expertise includes media industries, the future of television, the business of media, net neutrality, and digital distribution. She is a professor at the University of Michigan, Fellow at the Peabody Media Center, and the author or co-author of six books including The Television Will Be Revolutionized, now in its second edition and translated into Mandarin, Korean, and Polish. For more information see amandalotz.com

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