For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion.
The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action.
Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams.
An activist's companion in the environmental movement.
|Product dimensions:||6.40(w) x 9.40(h) x 0.80(d)|
About the Author
Nora Gallagher has written several books, both fiction and nonfiction. She is the enviro editor at Patagonia and lives in Santa Barbara, CA.
Lisa Myers is Patagonia's Environmental Grants Manager. She's worked for Patagonia since 2001, where she has been involved in organizing and implementing the Tools for Grassroots Activists Conference, which hosts 75 environmental activists every two years at South Lake Tahoe. She lives in Oak View, CA.
Yvon Chouinard is the founder of Patagonia, as well as of 1% for the Planet and numerous other environmental organizations. He lives in Ventura, CA.
Table of Contents
Why a Tools Conference? Yvon Chouinard xiv
01 The Business of Changing the World Vincent Stanley 2
Keynote: Keepers of the Door Brock Evans 8
02 Campaign Strategy Brian O'Donnell 14
Case Study: Rocky Mountain Front - Bob Ekey 24
Keynote: Taking Our Work to the Next Level Annie Leonard 28
03 Marketing Strick Walker 36
Case Study: Worn Wear Bill Boland 46
Keynote: Leadless Bill McKibben 52
04 Oganizing Owen Bailey 58
Case Study: Beyond Coal Mary Anne Hitt 66
Keynote: The Haircut David Orr 70
05 Fundraising Diane Brown 76
Case Study: California Salmon and Steelhead Karen Gardner 86
Keynote: Saving the Sacred Headwaters Wade Davis 90
06 Commuications Kristen Grimm 98
Case Study: The Gulf of Mexico Kristen Grimm 106
How To: Creating Print Materials Jim Little 110
Keynote: When We Change the Climate, We Change the World Lois Gibbs 114
07 Networking Beth Kanter 122
Case Study: Grist Katharine Wroth 132
How To Inspire with Film Melinda Booth 136
Keynote: Let Your Hand Go Bruce Hill 140
08 Lobbying Tim Mahoney 148
Case Study: California North Coast Wilderness Ryan Henson 158
Keynote: Epihany Denis Hayes 162
09 Working with Business John Sterling 170
Case Study: Oregon Badlands Brent Fenty 180
Keynote: Sowing Seeds of Hope Jane Goodall 184
10 Utilizing the Economics of Conservation Ben Alexander 192
Case Study: Organ Mountains-Desert Peaks National Monument Nathan Small 204
Keynote: Ghost Deer Terry Tempest Williams 208
11 Visualizing Data Tanya Birch Karin Tuxen-Bettman 214
Case Study: The Jane Goodall Institute Lilian Pintea Shawn Sweeney 222
Keynote: Japan's First Dam Removal: The Arase Dam Shoko Tsuru 226
Keynote: The Dancing Planet Dave Foreman 232
Authors' Bios 240