Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement

Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement


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For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion.

The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action.

Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams.

An activist's companion in the environmental movement.

Product Details

ISBN-13: 9781938340444
Publisher: Patagonia
Publication date: 02/16/2016
Pages: 288
Sales rank: 517,711
Product dimensions: 6.40(w) x 9.40(h) x 0.80(d)

About the Author

Nora Gallagher has written several books, both fiction and nonfiction. She is the enviro editor at Patagonia and lives in Santa Barbara, CA.

Lisa Myers is Patagonia's Environmental Grants Manager. She's worked for Patagonia since 2001, where she has been involved in organizing and implementing the Tools for Grassroots Activists Conference, which hosts 75 environmental activists every two years at South Lake Tahoe. She lives in Oak View, CA.

Yvon Chouinard is the founder of Patagonia, as well as of 1% for the Planet and numerous other environmental organizations. He lives in Ventura, CA.

Table of Contents

Why a Tools Conference? Yvon Chouinard xiv

01 The Business of Changing the World Vincent Stanley 2

Keynote: Keepers of the Door Brock Evans 8

02 Campaign Strategy Brian O'Donnell 14

Case Study: Rocky Mountain Front - Bob Ekey 24

Keynote: Taking Our Work to the Next Level Annie Leonard 28

03 Marketing Strick Walker 36

Case Study: Worn Wear Bill Boland 46

Keynote: Leadless Bill McKibben 52

04 Oganizing Owen Bailey 58

Case Study: Beyond Coal Mary Anne Hitt 66

Keynote: The Haircut David Orr 70

05 Fundraising Diane Brown 76

Case Study: California Salmon and Steelhead Karen Gardner 86

Keynote: Saving the Sacred Headwaters Wade Davis 90

06 Commuications Kristen Grimm 98

Case Study: The Gulf of Mexico Kristen Grimm 106

How To: Creating Print Materials Jim Little 110

Keynote: When We Change the Climate, We Change the World Lois Gibbs 114

07 Networking Beth Kanter 122

Case Study: Grist Katharine Wroth 132

How To Inspire with Film Melinda Booth 136

Keynote: Let Your Hand Go Bruce Hill 140

08 Lobbying Tim Mahoney 148

Case Study: California North Coast Wilderness Ryan Henson 158

Keynote: Epihany Denis Hayes 162

09 Working with Business John Sterling 170

Case Study: Oregon Badlands Brent Fenty 180

Keynote: Sowing Seeds of Hope Jane Goodall 184

10 Utilizing the Economics of Conservation Ben Alexander 192

Case Study: Organ Mountains-Desert Peaks National Monument Nathan Small 204

Keynote: Ghost Deer Terry Tempest Williams 208

11 Visualizing Data Tanya Birch Karin Tuxen-Bettman 214

Case Study: The Jane Goodall Institute Lilian Pintea Shawn Sweeney 222

Keynote: Japan's First Dam Removal: The Arase Dam Shoko Tsuru 226

Keynote: The Dancing Planet Dave Foreman 232

Authors' Bios 240

Index 246

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