Table of Contents
Chapter 1 The Seven Aspects of Speaking 1 Aspect 1—The Speaker 4
Aspect 2—The Message 5
Aspect 3—The Audience 9
Aspect 4—The Channel 16
Aspect 5—The Feedback 18
Aspect 6—The Noise 20
Aspect 7—The Setting 37
Chapter 2 Gathering Information and Materials 51
Librarians 54
Catalogs 54
Periodicals 55
Newspapers 55
Reference Works 56
The Internet 56
What Visual Aids Will You Use during Your Presentation?
Will You Use Any Visual Aids? 59
Where Will You Stand during Your Presentation? 59
Presentation Preparation as a Process 60
Information Overload 61
Using Videos and Music during Your Presentation 63
Chapter 3 The Structure of a Presentation 65
The Introduction 67
The Body 69
The Conclusion 71
Monroe’s Motivated Sequence—Special Format for Sales Presentations 72
The Dozen Deadly Dangers—Reasons for Poor Presentations 75
Chapter 4 Use of Visual Aids 79
Validity of the Data 82
Use of Visual Aids 83
Types of Visual Aids 87
More about Using Visual Aids 102
The Most Important Visual Aid 103
Chapter 5 Learning Styles 107
Visual or Spatial 110
Auditory or Aural 111
Verbal or Linguistic 113
Physical or Kinesthetic 114
Logical or Mathematical 115
Social or Interpersonal 116
Solitary or Intrapersonal 117
Mixed Learning Styles 118
Presentation Environment 118
Myers-Briggs 121
Chapter 6 Nonverbal Messages 123
Gestures—Let Your Body Speak 125
Performance Orientation versus Conversational Mode 130
Types of Gestures 136
Locations of Gestures 138
How to Gesture Effectively 142
Body Movement 147
Chapter 7 How to Handle Questions 161
Question-and-Answer Period 163
The Five-Step Process for Answering Regular (Nondifficult) Questions 163
Dealing with Difficult or Hostile Questions 166
Chapter 8 The Effective Speech 173
More on Preparation and Presentation 176
Your Call to Action 184
Index 187
