Out of the Box Marketing

Out of the Box Marketing

by David Abington

Paperback

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Overview

How to skyrocket your profits—this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, 'paint by numbers' guide to help you achieve rapid business success.

This book gives you countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought possible.

Product Details

ISBN-13: 9781854183125
Publisher: Thorogood
Publication date: 09/27/2005
Pages: 260
Product dimensions: 6.25(w) x 9.25(h) x 0.80(d)

About the Author

David Abington has, in recent years, taken three enterprises from zero to multi-million pound successful ventures - each in less than 12 months. David is now CEO of the Quantum Organization, a worldwide consulting group.

Table of Contents

Introduction

1. Maximizing your success
Getting to where you really want to be
Where do you want to be?
Defining yourself
Transcend yourself
Get passionate, have fun, take a big risk
Now ask yourself: do you need a “moment of truth”

2. High octane marketing
19 ways to supercharge your sales
Finding your phantom money and making it real
Concentrate on the best customers
“Stand on the shoulders of giants!”
Your unique selling proposition
More on being different – positioning
Endorsements – how to get a flood of new business
Direct mail
Ads that you can get for free and that out-pull by 2,000%!
Whatever you do, don’t waste time!
Remove the risk, and they’ll buy
Want an ad that’s 500% more effective? Then test!
What you can learn from a farmer
Looking for your market? Go where they go!
Your customer has no money? No problem!
Go ahead – break it!
They go away quietly
Didn’t ask for it, didn’t pay for it, but they got it anyway
Seven ways to turn shoppers into buyers
The power of being 1st... and being 2nd!

3. Joint marketing
Call it anything you want – strategic alliance, joint venture, fusion marketing, host-beneficiary deals, co-op marketing – as long as you do it!

4. Gold marketing principles
Long copy outsells short copy
The free phone call, the discount coupon
A picture is not worth a thousand words
Avoid “Glittering Generalities”
Positive outsells negative
A sales letter must look like a letter
Sell solutions
The law of repetition
Customers come first
It”s perception, not product
Free advertising is a must
Use salt to make them thirsty
Hit close to home
Never underestimate the intelligence of the buyer
Why not bribe them?
The very best investment: yourself!
Combining marketing tools multiplies their power

5. Winning with e-commerce
Your website
Netting the market
Getting them to stay and come back
Know the on-line market
On-line marketing must be highly interactive
Make it easy for them
“Long copy” is key
Be wary of time distortion
More blurred lines
You are no longer limited by size
Keep it narrow
Remain customer oriented
Use a light touch
You must deliver fast and efficiently
A web marketer never rests
Some final suggestions

6. Fast cash
Ways to boost cash when business is slow
Bring dead inventory to life
Massage your loyal customers
Now a deal for everyone else
Sell paper
Gift vouchers
The “preferred customer” strategy
A cash boosting strategy that hurts but works

7. 112 brainstorm marketing ideas for your business
CD-ROM catalogues
On-line catalogues
Placemats in restaurants
Personal letters
Inbound telemarketing
Outgoing calls
Matchbook advertising
Breakfast seminars
Private unveilings
Previews
Personalized letters
Loss leaders
House to house canvassing
Supermarket boards
Point of sales advertising
Cross promotions/selling
Workshops
Bag stuffers
Direct sales people
Signs
Banner signs
Centres of influence
Gift baskets
Invitation only events
On-vehicle advertising
Per enquiry ads
Public speaking
Posters
Postcards
Cinema ads
Classified ads
Radio ads
Newspaper ads
TV advertising
Affinity sales
Sponsored events
Store window displays
Special reports
Press releases
Magazine ads
Consultations
Teleconferences
Co-op advertising
Testimonials
Celebrity endorsements
Customer mailing lists
800 numbers
Petrol pump ads
Yellow Pages
Balloons and other flying ads
Word-of-mouth
T-shirt ads
Statement stuffers
Seminars
Voice mail
Fax marketing, fax selling
Fax-on-demand
Referrals
Radio/TV interviews
TV infomercials
Flyers/handouts
Fundraisers
Gifts
Gift vouchers
Newsletter inserts
Magazine inserts
Newspaper inserts
In-package advertising
Package advertising
Bumper stickers
Letters to editors
Demonstrations
Taxi ads
Newspaper/magazine columns
Calendars
Direct mail
Donations
Samples
Directories
Exhibits
Website
Associate e-marketing
Billboards
Piggy-back mailings
Joint ventures
Endorsed mailings
Coupons
Sponsor community service
Catalogues
Contests
Prize draws
Audio cassettes/CD ROMs/DVDs
Video cassettes/CD ROMs/DVDs
Magazine articles
Advertorials (long copy ads)
On-hold messages
Business cards as ads
Books
Brochures
Trade show booths
Flea market stands
Fairs
MLM
Surveys
TV talk shows
Newsletters
Correspondence course
Personal sales contacts
Party plans
Interviews on audio/video
Association memberships
Conferences
Conclusion

Customer Reviews