On the Screen: Displaying the Moving Image, 1926-1942

On the Screen: Displaying the Moving Image, 1926-1942

by Ariel Rogers


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Today, in a world of smartphones, tablets, and computers, screens are a pervasive part of daily life. Yet a multiplicity of screens has been integral to the media landscape since cinema’s golden age. In On the Screen, Ariel Rogers rethinks the history of moving images by exploring how experiments with screen technologies in and around the 1930s changed the way films were produced, exhibited, and experienced.

Marshalling extensive archival research, Rogers reveals the role screens played at the height of the era of “classical” Hollywood cinema. She shows how filmmakers, technicians, architects, and exhibitors employed a variety of screens within diverse spaces, including studio soundstages, theaters, homes, stores, and train stations. Far from inert, screens served as means of structuring mediated space and time, contributing to the transformations of modern culture. On the Screen demonstrates how particular approaches to the use of screens traversed production and exhibition, theatrical and extratheatrical practice, mainstream and avant-garde modes, and even cinema and television. Rogers’s history challenges conventional narratives about the novelty of the twenty-first-century multiscreen environment, showing how attention to the variety of historical screen practices opens up new ways to understand contemporary media.

Product Details

ISBN-13: 9780231188852
Publisher: Columbia University Press
Publication date: 07/30/2019
Series: Film and Culture Series
Pages: 320
Product dimensions: 6.12(w) x 9.25(h) x (d)

About the Author

Ariel Rogers is associate professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Cinematic Appeals: The Experience of New Movie Technologies (Columbia, 2013).

Table of Contents

1. Production Screens in the Long 1930s: Rear Projection and Special Effects
2. Theatrical Screens, 1926–1931: Transforming the Screen
3. Theatrical Screens, 1931–1940: Integrating the Screen
4. Extratheatrical Screens in the Long 1930s: Film and Television at Home and in Transit
Coda: Multiplicity, Immersion, and the New Screens

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