Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this applied text balances research, theory, and practitioner literature with current cases, timely examples, and the most recent data available.
New to the Fifth Edition
- New cases related to accountability and governance highlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust.
- Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk.
- New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing.
- A new comprehensive case on the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces.
- The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Board in 2016, as well as an expanded discussion of audits.
- An updated chapter on fundraising includes information on the Tax Cuts and Jobs Act passed in December 2017, which has implications for charitable giving.
New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.
|Edition description:||Fifth Edition|
|Product dimensions:||7.90(w) x 9.90(h) x 0.80(d)|
About the Author
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, D.C. He teaches graduate courses related to the governance and management of nonprofit institutions and organizations and to philanthropic fundraising. Dr. Worth served as vice president for development and alumni affairs at the George Washington University for 18 years and previously served as director of development at the University of Maryland. Earlier in his career, he was assistant to the president at Wilkes University and director of development at De Sales University. As vice president at the George Washington University, he planned and directed two major campaigns and provided support to the board of trustees. Dr. Worth has served as a member of the Commission on Philanthropy of the Council for Advancement and Support of Education (CASE) and as editor of the CASE International Journal of Educational Advancement, a peer-reviewed scholarly journal focused on the practice of institutional advancement in educational institutions. He has written or edited various books, textbooks, and monographs, including Public College and University Development (1985); The Role of the Development Officer in Higher Education (1994); Educational Fund Raising: Principles and Practice (1993); New Strategies for Educational Fund Raising (2002); Securing the Future (2005); Sounding Boards (2008); Nonprofit Management: Principles and Practice (1st edition, 2009; 2nd edition, 2012; 3rd edition, 2013; 4th edition, 2017; 5th edition, 2019); Foundations for the Future (2012); Leading the Campaign (1st edition, 2010; 2nd edition, 2017); and Advisory Councils in Higher Education (2017). Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriam’s Kitchen, an organization providing services to homeless individuals in Washington, D.C., and a member of the advisory board of the Young Nonprofit Professionals Network, Washington, D.C. chapter. Dr. Worth consults widely on governance, management, and fundraising with colleges and universities, national associations and institutions, and nonprofit organizations in various fields and sectors. He holds a BA in economics from Wilkes University, an MA in economics from American University, and a Ph D in higher education from the University of Maryland.
Table of Contents
PrefaceAcknowledgmentsPart I. Understanding Nonprofit Management, the Nonprofit Sector, and Nonprofit OrganizationsChapter 1. Nonprofit Management as a Profession and a Field of Study A Revolution in Management A Distinct Profession Nonprofit Management as a Field of Study Toward a Balanced Approach Proceeding With Realism and Pride Chapter Summary Key Terms and Concepts Questions for Discussion Suggestions for Further Reading Books Articles WebsitesChapter 2. Overview of the Nonprofit Sector America’s Nonprofit Sector: A Historical Overview Searching for a Common Vocabulary Alternatives to Nonprofit Size of the U.S. Nonprofit Sector Differentiating the Nonprofit Sector National Taxonomy of Exempt Entities IRS Classifications Salamon’s Anatomy The Spectrum of Organizations Emerging New Models Commercialization and Tax Exemption Implications for Nonprofit Managers Chapter Summary Key Terms and Concepts Case 2.1 The Chan-Zuckerberg Initiative Case 2.2 A Double Bottom Line: Ben & Jerry’s Questions for Discussion Suggestions for Further Reading Books Articles/Book Chapters WebsitesChapter 3. Theories of the Nonprofit Sector and Nonprofit Organizations Explaining the Nonprofit Sector Nonprofit Theory Across the Disciplines The Failure Theories Market and Government Failure Nonprofits as Gap Fillers Supply-Side Theories Theories of Altruism and Giving Theory of the Commons: An Interdisciplinary Approach Changing Definitions of Private, Public, and Common Explaining Nonprofit Organizations Characteristics of Nonprofit Organizations Nonprofits as Open Systems Resource Dependence Isomorphism Explaining Nonprofit Organizational Structures Organizational Culture Chapter Summary Key Terms and Concepts Case 3.1 The Smithsonian Institution and the Catherine B. Reynolds Foundation Case 3.2 The National Trust for Historic Preservation Questions for Discussion Suggestions for Further Reading Books ArticlesPart II. Governing and Leading Nonprofit OrganizationsChapter 4. Nonprofit Governing Boards Types of Governing Boards Elected Boards Self-Perpetuating Boards Appointed and Hybrid Boards Advisory Councils The Governing Board’s Responsibilities The Governing Board’s Legal Responsibilities The Governing Board’s Functional Responsibilities The Board and the CEO Carver’s Policy Governance Model Chait, Ryan, and Taylor: Governance as Leadership Herman and Heimovics: Psychological Centrality and Board-Centered Leadership Explaining Board Behavior Managing Nonprofit Boards Role of the Chair Governance Committee Board Professionals Nonprofit Board Effectiveness Critics of Board Performance The Search for Best Practices The Challenge of Nonprofit Governance Chapter Summary Key Terms and Concepts Case 4.1 Sweet Briar College Case 4.2 The Hershey Trust Questions for Discussion Suggestions for Further Reading Books/Reports WebsitesChaper 5. Executive Leadership The CEO’s Job Management and Leadership Overview of Leadership Theories An Evolution in Thinking Transformational Leadership Charismatic Leadership The Effective Nonprofit CEO Focus on Mission Focus on the Board Focus on External Relationships Share Leadership and Empower Others Focus on Key Roles and Priorities Use the “Political Frame” Right Person, Right Place, Right Time Founder Syndrome Executive Transitions Leading Change Chapter Summary Key Terms and Concepts Case 5.1 A Change in Leadership at Habitat for Humanity Case 5.2 Challenge and Change at United Way Questions for Discussion Suggestions for Further Reading Books Articles WebsitesPart III. Managing the Nonprofit OrganizationChapter 6. Ensuring Accountability and Measuring Performance Defining and Ensuring Accountability Mechanisms for Accountability Requirements of Law Self-Regulation: Standards and Accreditation Transparency Measuring and Managing Performance Financial Ratios Benchmarking Outcomes Balanced Scorecard Social Return on Investment Blended Value Performance Measurement: The Continuing Debate Chapter Summary Key Terms and Concepts Case 6.1 The Wounded Warrior Project Case 6.2 Youth Villages Questions for Discussion Suggestions for Further Reading Books Articles/Report WebsitesChapter 7. Developing Strategy, Building Capacity, and Managing Risk Understanding Strategy Strategic Planning and Strategic Management The Strategic Planning Process Planning to Plan Defining Mission, Vision, and Values Assessing the Situation Identifying Strategic Issues Setting Goals Developing Strategies Setting Objectives Writing the Strategic Plan Developing an Operational Plan Benefits and Limitations of Strategic Planning Building Organizational Capacity Defining and Understanding Capacity Capacity Building in Action A Model for Capacity Building Capacity and Organizational Life Cycles Capacity Building Evaluated Managing Risk Chapter Summary Key Terms and Concepts Case 7.1 New Hope Housing Strategic Plan 2013–2018 Questions for Discussion Suggestions for Further Reading Books/Brochure Articles WebsitesChapter 8. Collaborations, Partnerships, and Mergers Growing Interest in Collaboration A Continuum of Relationships Exploring Collaborations and Mergers Drivers of Collaborations and Mergers Obstacles to Collaboration and Merger Motivations Culture Egos Brand Identity Community or Political Objections Costs Conditions for Success Driven by Mission Commitment From Top Leadership Trust Relatedness Process Collaborations and Mergers Within National Nonprofits Cross-Sector Collaboration A Continuum of Cross-Sector Collaboration Advantages and Disadvantages of CSCs Obstacles and Conditions for Success Achieving Collective Impact Chapter Summary Key Terms and Concepts Case 8.1 N Street Village and Miriam’s House Questions for Discussion Suggestions for Further Reading Books Articles/Report WebsitesChapter 9. Managing Staff and Service Volunteers Human Resources Management An Overview of Management Theories Understanding Human Motivations Maslow’s Hierarchy of Needs Mc Gregor: Theory X and Theory Y Mc Clelland: Three Needs Theory Myers and Briggs: Personality Types Herzberg: Motivators and Dissatisifers Motivations of Nonprofit Staff Life Cycles and Generations Applying Theories to Managing the Nonprofit Workforce Managing Volunteers Types of Volunteers Motivations of Volunteers Volunteer Program Practices Volunteer Management as a Career Field The Future of Volunteerism Chapter Summary Key Terms and Concepts Case 9.1 Getta Grant Case 9.2 Rita Writer Case 9.3 Bob the Builder Case 9.4 Myra the Volunteer Manager Questions for Discussion Suggestions for Further Reading Books/Book Chapter WebsitesChapter 10. Marketing and Communications Defining and Understanding Marketing Marketing Serves the Mission Marketing Means Action Marketing as a Process The Marketing Mix Product Place Promotion Market Segmentation Price Defining the Exchange Building the Brand Integrated Marketing Communication (IMC) Crafting an Effective Message Crisis Communications Social Media From Gatekeepers to Connectors Social Media Planning Operational Questions Evaluating Marketing and Communication Chapter Summary Key Terms and Concepts Case 10.1 Rebranding 4-H Case 10.2 Susan G. Komen Foundation Questions for Discussion Suggestions for Further Reading Books/Journals WebsitesChapter 11. Advocacy and Lobbying Basic Distinctions Overview of Lobbying Law Option I: Substantial Part Test Option II: 501(h) Expenditure Test Political Campaign Activity Implementing an Advocacy Program Using Social Media Continuing Issues and Concerns Chapter Summary Key Terms and Concepts Case 11.1 Mothers Against Drunk Driving (MADD) Case 11.2 Housing First Case 11.3 National Audubon Society Questions for Discussion Suggestions for Further Reading Books Articles WebsitesPart IV. Obtaining and Managing ResourcesChapter 12. Financial Management Definitions of Key Concepts Understanding Nonprofit Finances Nonprofit Financial Statements Statement of Financial Position Statement of Activities Statement of Cash Flows Statement of Functional Expenses Required Disclosures and Notes to Financial Statements Audits Using Financial Ratios Managing Endowment Funds Developing and Managing the Budget Financial Policies and Controls Chapter Summary Key Terms and Concepts Case 12.1 Hull House Case 12.2 Corcoran Gallery of Art and Corcoran School of the Arts and Design Questions for Discussion Suggestions for Further Reading Books Newsletter WebsitesChapter 13. Philanthropic Fundraising Definitions and Distinctions Motivations for Giving Understanding Corporate Philanthropy Foundation Giving Motivations of Individual Donors The Fundraising Process Identifying Priorities and Developing the Case Identifying and Qualifying Prospects Cultivating Prospects Soliciting the Gift Acknowledging and Recognizing Donors Stewarding the Gift and the Relationship Individual Donor Life Cycles Planned Giving Campaigns Managing Fundraising Programs Advancement Services Prospect Management Fundraising Efficiency and Effectiveness Staff Performance and Accountability Ethics and Professional Standards Chapter Summary Key Terms and Concepts Cases 13.1 a–g Fundraising Ethics Questions for Discussion Suggestions for Further Reading Books Articles WebsitesChapter 14. Social Enterprise and Earned Income Defining Social Enterprise and Earned Income Why Earned Income? Partnerships With Business Licensing Sponsorships Cause Marketing Other Variations Integrated Relationships Operational Relationships Putting Partnerships Together Nonprofit Business Ventures Identifying Business Opportunities Feasibility Analysis and Business Planning Earned-Income Strategies: Issues and Decisions Sorting Out the Issues Evaluating Opportunities Against Mission A Continuing Debate Chapter Summary Key Terms and Concepts Case 14.1 Minnesota Public Radio Case 14.2 Aspire Coffee Works Questions for Discussion Suggestions for Further Reading Books Articles WebsitesChapter 15. Government Grants and Contracts Changes in Sources and Patterns of Support Grants, Contracts, and Fees Government Support: Opportunities and Challenges Seeking Government Support Identifying Grant Opportunities Evaluating Grant Opportunities Preparing and Submitting an Application or Proposal Nonprofits in the Policy Arena Chapter Summary Key Terms and Concepts Case 15.1 SEED Foundation Questions for Discussion Suggestions for Further Reading Books Articles WebsitesPart V. Special TopicsChapter 16. Social Entrepreneurship and Innovation Defining and Understanding Social Entrepreneurship Social Enterprise School Social Innovation School History of Social Entrepreneurship as a Field Theories of Social Entrepreneurship Social Entrepreneurship Across Fields and Around the World Building High-Impact Nonprofits Sustaining Innovation The Future of Social Enterprise and Social Entrepreneurship Chapter Summary Key Terms and Concepts Case 16.1 Ka BOOM! Case 16.2 Harlem Children’s Zone Questions for Discussion Suggestions for Further Reading Books/Journa WebsitesChapter 17. Governing and Managing International and Global Organizations Definitions and Scope of International Organizations International Philanthropy and Fundraising International Giving Global Fundraising International Nonprofit Governance and Management Managing Across Cultures Governing International and Global Organizations Structuring International NGOs Chapter Summary Key Terms and Concepts Case 17.1 Médecins Sans Frontières/Doctors Without Borders Case 17.2 Haitian Earthquake Relief and Recovery Questions for Discussion Suggestions for Further Reading Books WebsitesConclusionAppendix: Cases for Discussion 1. New York City Opera 2. Share Our Strength/No Kid Hungry 3. The Y 4. The Girl Scouts of the United States of AmericaReferencesIndexAbout the Author