Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice

Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice

by Hannah McNamara

Paperback

$29.95
Members save with free shipping everyday! 
See details

Overview

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.

Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.

As you read through the pages, you’ll discover how to:
• Identify your own, personal niche
• Use the marketing techniques which work best for coaches
• Anticipate your prospective clients’ wants and needs
• Work with coaching tools and models when planning your marketing strategy
• Set your coaching rates and put packages together
• Win business from individuals, sole traders, and large organizations
• Write press releases, brochures, websites, sales letters
and much, much more

Product Details

ISBN-13: 9781854184832
Publisher: Thorogood
Publication date: 08/28/2007
Pages: 248
Sales rank: 601,761
Product dimensions: 6.25(w) x 9.50(h) x 0.80(d)

About the Author

Hannah McNamara is a successful coach and Managing Director of HRM Coaching Ltd, London. She is a Chartered Marketer, qualified coach and popular speaker. She also runs the coaching website MarketingHelpForCoaches.com.

Table of Contents

Introduction; 1) Using Coaching Tools; 2) Choosing Your Niche; 3) Positioning; 4) Pricing; 5) Your Marketing Message; 6) Networking; 7) Public Relations (PR); 8) Public Speaking; 9) Getting Started on the Internet; 10) Other Marketing Methods; 11) Asking for the Business!; 12) Creating Your Marketing Plan; 13) Making It Happen; The Coach Files; Suggested Reading; Are You a Member Yet?

Customer Reviews