Neocybernetics and Narrative

Neocybernetics and Narrative

by Bruce Clarke

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Neocybernetics and Narrative opens a new chapter in Bruce Clarke’s project of rethinking narrative and media through systems theory. Reconceiving interrelations among subjects, media, significations, and the social, this study demonstrates second-order systems theory’s potential to provide fresh insights into the familiar topics of media studies and narrative theory.

A pioneer of systems narratology, Clarke offers readers a synthesis of the neocybernetic theories of cognition formulated by biologists Humberto Maturana and Francisco Varela, incubated by cyberneticist Heinz von Foerster, and cultivated in Niklas Luhmann’s social systems theory. From this foundation, he interrogates media theory and narrative theory through a critique of information theory in favor of autopoietic conceptions of cognition. Clarke’s purview includes examinations of novels (Mrs. Dalloway and Mind of My Mind), movies (Avatar, Memento, and Eternal Sunshine of the Spotless Mind), and even Aramis, Bruno Latour’s idiosyncratic meditation on a failed plan for an automated subway.

Clarke declares the era of the cyborg to have ended, laid to rest as the ontology of technical objects is brought into differential coordination with operations of living, psychic, and social systems. The second-order discourse of cognition destabilizes the usual sense of cognition as conscious awareness, revealing the possibility of nonconscious and nonhuman forms of sentience.

Product Details

ISBN-13: 9781452942162
Publisher: University of Minnesota Press
Publication date: 09/15/2014
Series: Posthumanities , #29
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 248
File size: 2 MB

About the Author

Bruce Clarke is chair in the Department of English and the Paul Whitfield Horn Professor of Literature and Science at Texas Tech University.

Table of Contents


Introduction: Mysteries of Cognition

1. Systems, Media, Narrative: From the Trace to the Telepathic Imaginary
2. Communication and Information: Noise and Form in Michel Serres and Niklas Luhmann
3. Feedback Loops: Media Embedding and Narrative Time from Jimi Hendrix to Eternal Sunshine and Memento
4. Observing Aramis, or the Love of Technology: Objects and Projects in Gilbert Simondon and Bruno Latour
5. Mediations of Gaia: Ecology and Epistemology from Gregory Bateson and Félix Guattari to Avatar


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