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About the Author
Dr Clotaire Rapaille is a marketing expert - drawing on psychology and anthropology in his research - and the CEO and founder of Archetype Discoveries Worldwide. He has written over fourteen books, most recently The Culture Code, which has been translated into twelve languages.
Dr Andrés Roemer is a journalist, civil servant, entrepreneur and academic. He has written over eighteen books on a diversity of topics including economics, happiness, art and crime, and is the President of the think tank, Poder Cívico.