ISBN-10:
1337091030
ISBN-13:
9781337091039
Pub. Date:
01/01/2017
Publisher:
Cengage Learning
MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card, 17th / Edition 17

MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card, 17th / Edition 17

by Louis E. Boone, David L. KurtzLouis E. Boone

Other Format

Current price is , Original price is $133.75. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Temporarily Out of Stock Online

Overview


It s 1 AM, there are 20 tabs open on your computer, you lost your flashcards for the test, and you re so tired you can t even read. It d be nice if someone came up with a more efficient way of studying. Luckily, someone did. With a single login for MindTapV2.0 Contemporary Marketing, 17th Edition, you can connect with your instructor, organize coursework, and have access to a range of study tools, including an e-book, chapter slides, and apps all in one place! Manage your time and workload without the hassle of heavy books: The MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud. Worried about how to efficiently prep for an upcoming exam in your marketing course? Use Adaptive Test Prep to set up and take practice tests using questions that look similar to what you ll see on your exam, and get feedback about right or wrong answers as well as where to find more information to brush up on those concepts needing further review. Need extra practice? Find pre-populated flashcards with the MindTap Mobile App, as well as quizzes and important course alerts. Want to know where you stand? Use the Progress app to track your performance in relation to other students.

Product Details

ISBN-13: 9781337091039
Publisher: Cengage Learning
Publication date: 01/01/2017
Series: MindTap Course List Series
Edition description: 17th ed.
Product dimensions: 8.50(w) x 0.10(h) x 11.00(d)

About the Author


After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.


David L. Kurtz has taught at a number of major U.S. and foreign universities and has co-authored best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. He attended Davis & Elkins College in Elkins, West Virginia, before entering the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures. But four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent teachers helped get Dave on a sound academic footing. His grade point average soared enough to get him accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. After graduate school, the two became career co-authors, with over 50 books between them. Gene and Dave also got involved in several entrepreneurial ventures. Today, Dave Kurtz is back teaching at the University of Arkansas after duty tours in Ypsilanti, Michigan; Seattle; and Melbourne, Australia. He is the proud grandfather of five perfect kids and a sportsman with a golfing handicap too high to mention. Dave, his wife, Diane, and four demanding canine companions (Daisy, Lucy, Molly, and Sally) live in Rogers, Arkansas. Dave holds a distinguished professorship at the Sam M. Walton College of Business in nearby Fayetteville, home of the Arkansas Razorbacks.

Customer Reviews