This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014.
This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.
About the Author
Table of Contents
Sell What Matters 5
Step One: Identify Unmet Needs 7
Step Two: Focus on Organizational Strengths 14
Step Three: Monetize Your Offerings 19
Step Four: Market One Thing, Not Everything 21
About the Author 43