The authors discuss literacy, popular culture, and advertising; news and politics; movies and music; and television and new media technologies.
Individual chapters include T.J. Jackson Lears' nuanced survey of the rise of advertising, Leo Bogart's critical evaluation of trends in newspapers, and Edward Tenner's clear-eyed assessment of the future of the Internet. Robert J. Donovan and Ray Scherer cover the entry of television into politics. And Douglas Gomery sets cinema and country music against the backdrop of the business interests that sustain them. Other contributors are Robert Darnton, Anthony J. LaVopa, A.H.Saxon, James Boylan, Michael Cornfield, Frank D. McConnell, Nathan Reingold, Martha Bayles, Todd Gitlin, and Tom Maddox.
This revised edition includes the best and most relevant material from twenty years of the Wilson Quarterly, adds one original article, and offers bibliographic essays indicating additional reading in all areas of media studies. It succeeds the 1989 publication American Media: The Wilson Quarterly Reader, presenting approximately 75 percent new material.