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State University of New York Press
Managing Gender: Affirmative Action and Organizational Power in Australian, Canadian, and New Zealand Sport

Managing Gender: Affirmative Action and Organizational Power in Australian, Canadian, and New Zealand Sport

by Jim McKay


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Evaluates the implementation of affirmative action programs for women in Australian, Canadian, and New Zealand sporting organizations.

This analysis of gender, sexuality, and power in sport evaluates how affirmative action programs for women have been implemented in sporting organizations in Australia, Canada, and New Zealand. Based on in-depth interviews with over one hundred men and women managers and supported by colorful examples from the popular press, Managing Gender shows that affirmative action initiatives usually have been marginalized, trivialized, or incorporated into the corporate-managerial and masculinist cultures that pervade sporting organizations, the media, and the state.

Product Details

ISBN-13: 9780791434215
Publisher: State University of New York Press
Publication date: 07/01/1997
Series: SUNY series on Sport, Culture, and Social Relations Series
Pages: 217

About the Author

Jim McKay is Senior Lecturer in the Department of Anthropology and Sociology at the University of Queensland, Australia. He is the editor-in-chief of the International Review for the Sociology of Sport, and author of No Pain, No Gain? Sport and Australian Culture.

Table of Contents

List of Tables



List of Abbreviations

1. Introduction

"The Search for Mr. Right"

Profeminist Research

Profeminist Research and Sport


2. Theoretical Framework

Thinking Institutionally about Gender and Organizations

Gender and Social Constructionism

Gendered Structures of Labor, Power, and Cathexis

Implications for Gender and Sport


3. The Corporate-Managerial State, Gender, and Sport

The Rise of the Corporate-Managerial State

Affirmative Action in The Corporate-Managerial State

Implications for Affirmative Action in Sport


4. Structures of Labor, Power, and Cathexis


Structures of Labor

Structures of Power

Structures of Cathexis


5. "Doing" Affirmative Action

Affirmative Action Opponents

Affirmative Action Skeptics and Cynics

Affirmative Action Advocates

Organizations that Make Affirmative Action Work


6. The Write Stuff? Media Representations of Affirmative Action in Australian Sport

The Mass Media and the Social Construction of Gender

Sports Journalism and "Groupthink"

The "Paranoia of the Powerful"


7. Hegemonic Masculinity and the Gender Politics of Affirmative Action Policy Research

Intellectual Work and Cultural Policy

Background to the Report

The Commission's Response to the Report

"Talking to the ISAs" Or "Dialogue with the Deaf"


8. One Cheer for Affirmative Action

The Limits of Affirmative Action

Changing Organizational Cultures

Changing Men

Changing Sport

Who and What Is Changing Whom?


Appendix 1: Organizational Affiliations of Interviewees

Appendix 2: Questionnaire on the Status of Women Sport Executives

Appendix 3: Quantitative Summaries of Australian Respondents' Perceptions of Their Organizations


Subject Index

Name Index

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