Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World

Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World

by Victoria Moran, Adair Moran


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Hollywood celebrities are doing it. Corporate moguls are doing it. But what about those of us living in the real world—and on a real budget?

Author and holistic health practitioner Victoria Moran started eating only plants nearly thirty years ago, raised her daughter, Adair, vegan from birth,

and maintains a sixty-pound weight loss. In Main Street Vegan, Moran offers a complete guide to making this dietary and lifestyle shift with an

emphasis on practical "baby steps," proving that you don’t have to have a personal chef or lifestyle coach on speed dial to experience the physical

and spiritual benefits of being a vegan. This book provides practical advice and inspiration for everyone—from Main Street to Wall Street, and

everywhere between.

"Finally, a book that isn't preaching to the vegan choir, but to the people in the pews—and the ones who can’t fit in those pews. This is a book for the Main Street majority who aren’t vegans. Once you read this, you'll know it's possible to get healthy and enjoy doing it—even if you live in Paramus or Peoria."—Michael Moore

"A great read for vegans and aspiring vegans."—Russell Simmons

"Yet another divine gift from Victoria Moran. Main Street Vegan covers it all—inspiration, information, and out of this world recipes. This book is a gem."—Rory Freedman, co-author Skinny Bitch

"Main Street Vegan is exactly the guide you need to make changing the menu effortless. Victoria Moran covers every aspect of plant-based eating and cruelty-free living, with everything you need to make healthy changes stick."—Neal Barnard, MD, president, Physicians Committee for Responsible Medicine, and NY Times bestselling author of 21-Day Weight Loss Kickstart

"A great book for anyone who's curious about veganism. It shows that not all vegans are weirdos like me."—Moby

Product Details

ISBN-13: 9781585429332
Publisher: Penguin Publishing Group
Publication date: 04/26/2012
Pages: 400
Sales rank: 454,112
Product dimensions: 6.10(w) x 8.82(h) x 1.08(d)
Age Range: 18 Years

About the Author


Victoria Moran is the author of 11 books, and is also an inspirational speaker, monologist, and certified holistic health counselor (HHC, AADP). She is the founder of Main Street Vegan Academy, training vegan lifestyle coaches. Victoria’s latest book is MAIN STREET VEGAN: EVERYTHING YOU NEED TO KNOW TO EAT HEALTHFULLY & LIVE COMPASSIONATELY IN THE REAL WORLD, written with the able assistance of her daughter, Adair Moran, an actor, playwright, stunt performer, and lifelong vegan. Among Victoria’s other titles are the best-selling Creating a Charmed Life (in thirty languages), and the plant-based weight-loss classic, The Love-Powered Diet: Eating for Freedom, Health, & Joy.

Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on Oprah and she’s one of the celebrity coaches for the PCRM 21-Day Vegan Kickstart. Her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman’s Day, VegNews, and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure, and O, the Oprah Magazine. Follow her on Twitter @Victoria_Moran, and if you’re a vegan who’d like to share that with the world at large, post your photo on the Main Street vegan tumblr page.

Table of Contents

Introduction 1

1 Decide That You Can Do This 11

Recipe: My Mom's Wacky Cake 17

2 Start Where You are 19

Recipe: Lentil-Spud Burgers 27

3 Retire from Dieting 29

Recipe: Grandma's Lasagna (Raw) 35

4 Propel Yourself with Plant Protein 37

Recipe: 3-Bean and Quinoa Salad 43

5 Recast the Entrée 45

Recipe: Neat Loaf 50

6 Find Out What Other Vegans Eat 51

Recipe: Baked Chee Spaghetti Casserole 58

7 Amaze Your Doctor 60

Recipes: Oh-So-Good Mashed Potatoes and Easy Mushroom Gravy 66

8 Save Your Money as Well as Your Life 69

Recipe: Cheapish Chili 80

9 Take a Bird's-Eye View 82

Recipe: Veggie-Edamame Pot Pies 88

10 Know the Beings Behind Bacon and Burgers 90

Recipe: Classic Quiche 95

11 Let Fish Off the Hook 97

Recipe: Mock Tuna Salad 103

12 Outgrow Your Need for Milk 105

Recipe: Uptown Pizza 113

13 Get Your Calcium Where the Cow Got Hers 114

Recipe: Gena Hamshaw's Collard Wraps 120

14 Thrive with the Five Fitness Food Groups 123

Recipe: Casablanca Couscous 133

15 Go Green 135

Recipe: Corpus Christi Cornbread 140

16 Go Greens 142

Recipe: All Hail the Kale Salad 146

17 Go the Whole Way with Whole Foods 148

Recipes: Brown Rice and Millet 152

18 Veganize Your Kitchen 154

Recipe: Scrambled Tofu 172

19 Supplement with Vitamin B12 (and Maybe a Few Other Nutrients) 173

Recipe: House Dressing 179

20 Move Your Body, Manage Your Stress, and Poison Yourself Less 181

Recipe: ALT, the BLT Alternative 186

21 Dine Out 187

Recipe: Savory Stuffed Mushrooms 192

22 And Cook Out 194

Recipes: Spicy Coconut Lime Grilling Sauce, Asian Peanut Glaze, and All-American Fat-Free Marinade 197

23 Wake Up and Smell the Breakfast 200

Recipe: Nick's Holiday Pancakes 204

24 Joyfully Juice 207

Recipe: Kris Carr's "Make Juice, Not War" Green Juice 214

25 Have a Drink if You Want One 216

Recipes: Adair's No-Place-Like-Home Chocolate Martini and Adair's At-the-Bar Choco -Hazelnut Martini 222

26 Eat Soy and Wheat—Or Skip One or Both of Them 224

Recipe: Peanut Butter "Minus" Cookies 229

27 Rethink Macho 231

Recipe: Working Man Stew 236

28 Replace Cruel Cosmetics and Household Cleaners 238

Recipe: Chef John's Spa Smoothie 248

29tChoose Fashion with Compassion 249

Recipe: Catwalk Cobbler 259

30 Bring the Kids Along 261

Recipe: Krispy Kale Chips 269

31 Walk the Walk 271

Recipe: Mock Chicken Noodle Soup 276

32 Don't Sweat the Small Stuff—At Least Not in Public 278

Recipe: Better Fruit Gel-Oh 285

33 Invite People Over 287

Recipe: Hot "Cheesy" Vegetable Dip 291

34 Win Friends and Influence Omnivores 293

Recipe: Cool Dilly Tofu Dip (or Dressing) 298

35 Love the People Who Wish You'd Just Eat Some Meat 300

Recipe: Pumpkin Pie 305

36 Travel Tastefully 367

Recipe: Chickpea Curry 314

37 Engage in a Little Activism 316

Recipe: Chocolate Chip Cookies 320

38 Grow Older Better 322

Recipe: Shangri-La Soup 328

39 Engage Your Spirit 329

Recipe: Seitan Stroganoff 334

40 Go the Distance 336

Recipe: Chocolate Mousse 344

Acknowledgments 347

Bibliography 349

I Vegan Cookbooks 349

II Books About Plant-Based Nutrition and Health 351

III Books About Plant-Based Weight Loss and Fitness 352

IV Books About Vegan Philosophy, Lifestyle, Animal Rights, and Ecology 355

V Children's Books 355

Appendices 356

I Organizations 356

II Farmed Animal Sanctuaries 358

III Web Sites and Blogs 359

IV Documentary Films 362

V Cruelty-Free Cosmetics, Toiletries, and Household Products 364

VI Online Sources for Shoes, Bags, Clothing, and Consumer Goods 367

VII Some Famous Historical Vegetarians 369

Recipe Acknowledgments 371

Index 373

About the Authors 383

What People are Saying About This

From the Publisher

“I’m delighted that you’re making the vegan lifestyle more accessible and achievable.”
—President Bill Clinton
Main Street Vegan….offers practical advice and inspiration for everyone interested in going vegan, no matter what tax bracket you’re in!”
—Ellen DeGeneres  
“A great read for vegans and aspiring vegans.”
—Russell Simmons
“This book is the bible of vegan living.”
Main Street Vegan is exactly the guide you need to make changing the menu effortless. This flawlessly researched book covers every aspect of plant-based eating and cruelty-free living, with all you need to make healthy changes stick.”
—Neal Barnard, MD, The 21-Day Weight Loss Kickstart
“This book is a gem.”
—Rory Freedman, coauthor Skinny Bitch
“Finally, a book isn’t preaching to the vegan choir, but to the people in the pews — and the ones who can’t fit in those pews. This is a book for the Main Street majority who aren’t vegans. Once you read this, you’ll know it’s possible to get healthy and enjoy doing it.”
—Michael Moore

"The Vegan Bible: new Testament . . . [Moran's] writing is a true extension of herself: witty, fun, smart, charming, beautiful . . . Main Street overflows with heart and soul . . . She puts everything into it; anyone veg-curious or already plant-based would benefit from picking up a copy."

“A great book for anyone who’s curious about veganism. It shows that not all vegan are weirdos like me.”

"The new Main Street Vegan, a plant-based omnibus where spirit meets stomach and magic meets Main Street."
The Huffington Post

“Moran’s feisty, fun and fearless guide to eating vegan on your own terms will win her many fans. As a primer on veganism, her effort touches all of the basics. Those eager to lose weight, increase energy, and offset stress and aging, while achieving optimum nutrition and not spending a lot of money on expensive organic ingredients will find numerous suggestions and easy recipes to help them reach their goals. As a comprehensive and highly motivating resource for upping the bar on quality of life, Moran’s book takes veganism to the next level.”
Publishers Weekly

Customer Reviews

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Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World 4.7 out of 5 based on 0 ratings. 22 reviews.
ElizabethQ More than 1 year ago
I've been looking for this book for years, and Victoria finally wrote it! A long time meat-eater, wishing I could "someday" go vegan but not knowing how I could ever give up my meat-eating lifestyle, I cried with relief at the introduction, which seemed to be written just for me. A third of the way into the book, eating meat just seemed ridiculous. Twenty pages later, I knew I could do this "one day at a time", and several pages later I was planning my first all-vegan shopping list. 26 meat-free days later, this beginner is thrilled at the non-judgmental, enthusiastic and knowledgeable guidance Victoria Moran has provided with her gem of a book.
Anonymous More than 1 year ago
A very balanced presentation of nutritional information about vegan, vegetarian, or mixed diets -- with plenty of room for thought to make it personally useful. Interesting to read and good to have on hand to refer to for guidance on healthful eating. Recipes are appetizing, user friendly, and inspire experimentation on one's own. I'm pleased to have it.
VeggiegirlNJ More than 1 year ago
Main Street Vegan an excellent book for beginner vegans and people who are "vegan-curious". Victoria Moran covers everything there is to know about veganism, from beans and B12 to shoes and mascara. She squashes all vegan stereotypes and shows how easy vegan living is. In addition to being a good sourcebook for new vegans, Main Street Vegan is a good "refresher course" for those who are already vegans. I've been vegan for many years now, and every once in a while I like to read a book on veganism to keep me motivated in both my eating habits and my activism. This was the perfect book! Each chapter is short and easy to read, and full of wonderful stories and anecdotes from Victoria's life. She writes with such a warm and friendly voice that you almost feel as if you're discussing veganism with a good friend. Each chapter ends with a recipe, so if you've decided to go vegan while reading the book, you can start right away with a delicious, easy to make dish.
Anonymous More than 1 year ago
This book makes me want to be a stronger vegan. It reminds me of my choice to be one every time I pick it up. Love the recipes as well.
Stone More than 1 year ago
I loved this book! I initially read this book to get some good recipes as I just don't know what to cook if I'm not cooking meat and this book is so much more than that. It makes you want to be a vegan for so many different reasons and it's not a pushy, make you feel guilty, ease into it if you like because you're still doing some good kind of book. I am easing into the lifestyle but I cannot put any animal product in my mouth without thinking about what I've read. My daughter is an avid steak and potato no veggie kind of girl and I made the Chickpea Curry recipe and she absolutely LOVED it! I've tried two other recipes in this book and they are fantastic. I highly recommend this book for anyone who is thinking about going vegan or even just wants some healthy food choices. It's a great how-to on being a vegan and was exactly what i was looking for.
MBD2 More than 1 year ago
If you've been thinking about going vegan (whether for health reasons, moral reasons, or any other), check out this book! It proves that while it's a major change, anyone can do it- no matter where they live or what they make!
Nazgul21 More than 1 year ago
For anyone considering going vegan, this is an excellent book to get one started. I have a minor in Nutritional Science and am constantly researching food information. This book pointed out some things of which I was not aware. Also, the recipes were easy to follow and the ingredients are easy to find. While I have already become a vegan, this book helped reinforce that my decision was the correct one.
Anonymous More than 1 year ago
great read!
Anonymous More than 1 year ago
I would recommend this book to anyone that has ever considered changing their way of eating and raising their consciousness. Reading about the meat industry was an eye opener. After learning how these animals suffer so they can be served on our dinner table makes it hard not to choose a more ethical offering. I still eat dairy but hope to eliminate it in time as I continue to study the benefits of a totally vegetarian lifestyle. Thanks Victoria and Adair Moran.
Anonymous More than 1 year ago
Enough can't be said about this book. I subscribe to VegNews and they had a one page article about MSV in the August 2012 issue. The caption said something to the effect of: Vegan Bible's new testament. I found the book to be understanding and insightful, like talking to a friend and having a profoundly important conversation. At the end of each of the 40 chapters there is a recipe that ties the contents of the chapter together. I have already tried several and they are delicious...even my Meatatarian husband said they were pretty good. I've been veg for a year and a half now and found this book to be very enlightening. Also helpful is the appendices that guide you toward veg friendly and cruelty free products ranging from house cleaners to skin care and also further reading and cookbooks. A must buy for veteran and new veg peoples alike.
bethlily More than 1 year ago
This beautifully written, comprehensive and informative book is perfect for anyone with an interest in the secrets of a joyful, successful and delicious vegan life. Main Street Vegan gently inspires and guides you through the steps to achieving the happiness and peace of mind that come from choosing to live in accordance with your highest values of compassion for animals, optimum health for your body, and minimizing your use of the planet's finite and precious resources.
AlexandraRae More than 1 year ago
I've been a vegetarian for a long time, and though I've always aspired to veganism, the thought was very scary and foreign. In June 2013, I attended an animal rights conference in D.C. where Victoria Moran spoke, and I was instantly inspired. The book has everything - how to phase in changes, how to gut your kitchen and restock in a sane and manageable way, and even how to deal with the incessant and sometimes rude comments and questions from meat eaters. Her tone is warm, positive, and non-judgmental, and she's so easy to relate to. She really inspired me to strive for a vegan 2014!
Anonymous More than 1 year ago
pinkpanthermath More than 1 year ago
this is an excellent book if you are wanting to embrace the vegan lifestyle. It explains why going vegan is important and gives recipes throughout.
Anonymous More than 1 year ago
easy read, understandable without being 'preachy', good practical advice for incorporating into daily life. now read her blog also.
Anonymous More than 1 year ago
I didn't really know what to expect with this book, but was quite pleasantly surprised!! Moran covers all realms of vegan living in a thought-provoking and entertaining manner.  highly recommend! 
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Anonymous More than 1 year ago
such a great book for anyone thinking of going vegan. love this author.
Anonymous More than 1 year ago
This book is a great help when making a transition to a healtier lifestyle.
Anonymous More than 1 year ago
I found this book very inspiring and well written.
Anonymous More than 1 year ago
This book is so good i could die it has good food that i could make at home for lunch and it takes like 10 min. Only