Pub. Date:
McGraw-Hill Higher Education
M: Business / Edition 3

M: Business / Edition 3

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We hear over and over again that the modern learner has a completely new and different set of needs from a learning package. These new ‘digital natives’ have developed cognitive thinking patterns that are different from those of earlier generations of students. It’s important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives. M: BUSINESS accounts for these differences in students today and appeals more effectively to digital natives. An emphasis is placed on the visual and technology component of the product offering (Connect®), while the text remains a (important) supporting tool for their learning in the course. Students today are used to active learning experiences, which is what M: Business provides. The book in combination with the personal study partner (LearnSmart), and the Interactive Applications in Connect Business provide students with a rich, interactive experience that enhances the text content, and keeps them actively engaged in the course content. Students today are also used to feedback and ‘payoff’ - Connect Business provides these interactive rewards for learning the course content.

Product Details

ISBN-13: 9780073524580
Publisher: McGraw-Hill Higher Education
Publication date: 01/19/2012
Pages: 416
Product dimensions: 8.90(w) x 10.70(h) x 0.80(d)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Part 1: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics Chapter 2: Business Ethics and Social Responsibility Appendix: The Legal and Regulatory Environment Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business
Chapter 4 : Options for Organizing Business Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness
Chapter 6 : The Nature of Management Chapter 7 : Organization, Teamwork, and Communication Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage
Chapter 9: Motivating the Workforce Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships
Chapter 11: Customer Driven Marketing Chapter 12: Dimensions of Marketing Strategy Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise
Chapter 14: Money and the Financial System Chapter 15: Accounting and Financial Statements Chapter 16: Financial Management and Securities Markets

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