by LoonLoon


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It took awhile, but Loon finally made his album-length debut in late 2003 with a self-titled effort for Bad Boy chock-full of the sort of lovers rap the rapper had made his stock-in-trade a year earlier on "I Need a Girl, Pt. 1." That song, also featuring P. Diddy and Usher, became a really big hit in summer 2002, scaling the charts and getting endless radio play, and made a name for Loon in the process. Amid the revived Bad Boy family of the early 2000s, he had become the Mase to labelmate G. Dep's Notorious B.I.G. -- the mellow, soft-spoken rapper with the smooth, romantic game to complement Dep's gentle-thug image. Executive producer P. Diddy leverages this persona throughout Loon's self-titled debut, continually presenting seducer-seducee scenarios where the Harlem rapper lyrically serenades the likes of Kelis and Trina. And even when he's not running game on actual women, Loon still plays the cool, cocky lover-man, presumably targeting his female listeners. This is all fine and well, particularly for those who like contemporary R&B, but song after song of lovers rap over the course of 70 minutes can become tiresome, even for all the hopeless romantics out there. A few passable skits break up the album, but not enough to substantially infuse some variety into the long stretches of lovers rap here, and the few male guests who are featured -- Mario Winans, P. Diddy, Aaron Hall, Carl Thomas -- likewise revel in romantic whispers rather than guy-oriented rap-talk. Thankfully, the diverse, top-shelf production is interesting throughout -- always fresh, lively, and above all, poppy (hooks are openly jacked from such well-known songs as EPMD's "It's My Thing," Guy's "I Like," and Soul II Soul's "Keep on Movin'"). So regardless of whether or not you're into lovers rap, there's always the production to enjoy. It all amounts to a well-produced, polished debut album for Loon with a few great songs (especially the opening run of "How You Want That," "Do What You Like," and "Relax Your Mind") and a bunch of fine ones that overall should please longtime Bad Boy fans and anyone who relishes the label's refined style of lovers rap.

Product Details

Release Date: 10/21/2003
Label: Bad Boy
UPC: 0602498605240
catalogNumber: 8920
Rank: 205858

Album Credits

Performance Credits

Loon   Primary Artist,Vocals
Aaron Hall   Guest Appearance
Shannon Jones   Background Vocals
Mario Winans   Background Vocals,Guest Appearance
Carl Thomas   Guest Appearance
Sean "Puffy" Combs   Guest Appearance
April Williams   Background Vocals
Kelis   Guest Appearance
Lamenga Kafi   Background Vocals
Claudette Ortiz   Guest Appearance
Letter M   Guest Appearance

Technical Credits

S. Barnes   Composer
Sean "Puffy" Combs   Composer,Producer,Executive Producer
Rich Keller   Engineer
V. Jeffrey Smith   Composer
Doug Wimbish   Composer
Mario Winans   Producer
A. Hall   Composer
Glen Marchese   Engineer
J. Graham   Composer
C.D. Hawkins   Composer
G. Griffin   Composer
Fredwreck Nassar   Producer
A. Moon   Composer
Lynn Montrose   Engineer
Shannon "Slam" Lawrence   Engineer,Vocal Producer
R. Harrell   Composer
Roger Che   Engineer
Richard "Younglord" Frierson   Composer
Loon   Producer
C. Thomas   Composer
Dominick Mancuso   Engineer
Lamenga Kafi   Vocal Producer
Frank Socorro   Engineer
Marc Pfafflin   Engineer
Alexis Seton   Engineer
Conrad Dimanche   Vocal Producer
Emery Dobyns   Engineer
Dru Castro   Engineer
Asif Ali   Engineer
Pimpin' Ken   Producer
Scott Storch   Composer,Producer

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