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Let's Make It Simple

Let's Make It Simple

by David Ewen

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How will your book end up? There is not one single
answer to that. Every author is different as to how
he/she see themselves and where they expect the
success of their book to be in the future. The final
reality is dependent on how the audience is properly
identified and how to reach them is best understood.
In addition, it is necessary to understand the basic
mechanics of book publishing and the independent
press industry. Also, it is important to understand that
the business of publishing is a balance between cost
verses risk. This is true in any business. And yes,
you are now in business, so “let's make it simple”

This book that has been used in college lectures since 1994 helps you with the following:
- Determine Company Name (for ISBN) and Title of Book
- Set up shop - Toll fee #, Fax #, web site, email - (your 24/7 availability)
- Contact newspaper, book reviewers, radio stations (remember call-write-call)
- Send first newsletter - this is your first announcement
- call to verify newsletter arrived safely - this is a test of your contacts
- Copyright your final manuscript - remember 2 methods: Form TX & mail to self
- Celebrity endorsements for back cover - (Mayor, Executive, Director, Principal)
- Layout (edit, illustrations, photos)
- Obtain ISBN, Bar Code and submit ABI information
- Investigate best printers to review - know all set up fees and unit costs
- Get price/cost/time-line info on your final printer choice
- Prepare Press Kit that include advance sale information
- Develop Brochure & Literature for advance sales
- Send next newsletter if you haven't already - (remember past, present, future)
- If galleys are accepted send book to book reviewers
- Arrange Barnes & Noble and other speaking events
- Send out news release on all public speaking events - one release per event
- Place info in calendar section of newspapers (usually free listing)
- Phone or email all available contacts: friends, family, associates of event
- Call to verify news release has arrived safely - answer questions if any
- Event - offer advance sales, example % off cover price
- With sufficient funds, go to print
- For reviewers requiring final product for review, send to book reviewers
- Ship books sold in advance & ask for an opinion - use opinions in newsletter
- Sell books on consignment at location of previous speaking events
- Schedule other speaking events and sell on consignment.
- Eventually the shelf life of the book will end. A 2nd edition can give new life
- Remember tax write offs from all expenses to help cover business costs

Since 1985, I’ve been selling. Either in business, my entrepreneurial
ventures, or hired on a job. What was sold has been a product, service
or myself. In the business of sales or providing a product/service, I’ve
come across many experiences that have taught me a lot.
Some companies I’d like to thank for teaching me a lot over the years are:

- BayBank Systems, Inc. Waltham, MA
- National Video, Watertown, MA
- STAPLES, Inc. Boston, MA
- Putnam Investments, Quincy and Boston, MA
- Executel Communications, Westborough, MA
- CompUSA Call Center Services, Marlborough, MA
- Yankee Candle, Inc., South Deerfield, MA
- TransWestern Publishing, Massachusetts
- TeleTech Call Center Services, Enfield, CT
- Comcast, Massachusetts & Connecticut
- Circle Of Seven Productions
I’d also like to recognize my entrepreneurial ventures within the 6 New
England States

- Ewen Prime Co., Natick, MA, Westborough, MA, Springfield, MA
- New England Publishers Association, Natick MA, Westborough, MA
- WORC 1310 AM, WGFP 940 AM, Worcester, Massachusetts
- WCAT television studios in Westborough, MA
- Boston Voyager, Natick, MA
- E.P. Telco, Springfield, MA
- Circle of Seven Productions, COS Radio, Massachusetts
- EPRN Radio Network
- Studio 88 @ EPN
- 12 Universities and colleges in New York, New Hampshire, Connecticut &
Without the proper education, I could not have gone forth with my
business efforts. I truly believe in the value of good education. I’d like
to thank my undergraduate and graduate professors at:

- University of Massachusetts, Amherst, MA
- Cambridge College, Cambridge, MA

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Product Details

BN ID: 2940012640840
Publisher: Ewen Prime Company
Publication date: 02/12/2011
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 57
File size: 383 KB

About the Author

David K. Ewen, M.Ed. started his publishing venture in 1994 by launching Ewen Prime Company. Since then he founded and later sold the New England Publisher's Association to promote self-publishing and the independent press industry. Beginning in 1998, David has been interviewing authors on radio starting with his shows on WORC 1310 AM and WGFP 940 AM. In 2004, he wrote the book Let's Make It Simple that has been used in his college workshop seminars Publish Your Book Guaranteed that has been used in over 10 universities and colleges in four states.

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