|Publisher:||Globe Pequot Press|
|Sold by:||Barnes & Noble|
|File size:||3 MB|
About the Author
Cowboy poet and large-animal veterinarian, Baxter Black, says "I was raised with the coyotes. No, this is serious. I was raised in New Mexico, did three years at New Mexico State University in Las Cruces, then four more years at Colorado State University to earn a Doctor of Veterinary Medicine degree. Veterinary school was hard for me. (The price of a gallon of gas was higher than my GPA!)"Throughout the summers of my college years I worked at different livestock operations as 'cowboy labor.' To help support myself, among other things, I had a band and rode bulls. Upon graduation I practiced for thirteen years in the livestock business and would still be there if cowboy poetry had not hijacked my life."Since poetry is virtually illegal in the United States, I have had to work around the edges of the mainstream to make a living - outside the box, as it were. For thirty years I have been successful performing cowboy poetry (think of Shakespeare rather than Robert Frost) at venues across the country and in Canada. The greatest blessing in my business is that I have never had to solicit appearances. It has all been word of mouth."To augment my performances, over the years I have expanded into best-selling books, CD and DVD publishing, a regular column, a commercial radio program, National Public Radio appearances, cable television, and producing commercials."Our entertainment business, my wife's and mine, began in Colorado. Twelve years ago we moved to Arizona to take care of my folks. I still have a heavy travel schedule and we have five employees in our office. We have a married daughter and a teenage son. "We live on a small ranch close to the Mexican border and I punch cows when I'm not on the road. It ain't a bad life."
Table of Contents
Section 1 How I Learned: Through early entrepreneurial ventures, Through wrestling with implanted but disorganized values, And through dealing with the fear of losing a regular paycheck.
Chapter 1 The Basque Infusion 2
Chapter 2 It Is Illegal to Publish Poetry in the United States 12
Chapter 3 The Making of a Self-Sustaining Poet 20
Chapter 4 A Poet Enters the Real World 35
Section 2 What I Learned: To depend on my marketing ability to survive, To think outside the box, And to appreciate the importance of integrity.
Chapter 5 Starting in the Book Business 54
Chapter 6 Me and NPR 68
Chapter 7 Self-Publishing: Marketing, Promotion, Distribution, and Sales 79
Chapter 8 Marketing Outrageously 88
Chapter 9 How to Control Your Tech Addiction 104
Chapter 10 The Act of Self-Publishing-Preparing Your Manuscript 116
Chapter 11 Spectacular Belly Flops! 131
Chapter 12 Dead Horses and Moving On 142
Chapter 13 Good Management Is Good Help and Enough of It! 150
Chapter 14 Managing Your Finances 164
Chapter 15 Travelin-Goin' Down the Road 169
Section 3 Why I was Able to Learn: By maintaining my inner values, By trusting my intuitions, And by developing a faith that transcends publicity.
Chapter 16 Doin' Business on a Handshake 182
Chapter 17 Controlling Your Life-Big Decisions Like Turning Down Johnny Carson 193
Chapter 18 Faith 206