Leading Transformation: How to Take Charge of Your Company's Future

Leading Transformation: How to Take Charge of Your Company's Future


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New Tools to Overcome the Human Barriers to Change

Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change--responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them?

This book reveals a radical new method for doing just that.

Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.

Divided into three steps--envisioning the possible, breaking down resistance, and prototyping the future--this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there.

Showing how these tools have been used successfully by companies such as Lowe's, Walmart, Pepsi, IKEA, Google, Microsoft, and others, the process revealed in this book gives leaders the means to transcend the human barriers that block change and lead their organizations confidently into the future.

Product Details

ISBN-13: 9781633696549
Publisher: Harvard Business Review Press
Publication date: 11/06/2018
Pages: 256
Sales rank: 1,285,778
Product dimensions: 6.20(w) x 9.30(h) x 1.10(d)

About the Author

Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling book, The Innovator’s Method (Harvard Business Review Press, September 2014), won multiple awards in the business press. Kyle Nel is the CEO and cofounder of Uncommon Partners, a consulting and training firm based on the methods in the book. He is formerly the founder and Executive Director of Lowe's Innovation Labs, part of Lowe's Companies, Inc. Thomas Zoega Ramsoy is one of the leading experts on applied neuroscience and consumer neuroscience. He is the founder and CEO of Neurons Inc, a global innovation and tech company that helps companies, organizations, and universities put neuroscience tools and insights into practice.

Table of Contents

1 How Companies Transform 1

2 Envisioning the Future: Using Science Fiction and Strategic Narratives to Create a Compelling Story 21

3 Breaking Bottlenecks: Using Decision Maps and Archetypes 59

4 Navigating the Unknown: Using Applied Neuroscience and Future Key Performance Indicators (fKPIs) 99

5 Leading the Self-Transforming Organization 139

Epilogue: The Behavioral Innovation Manifesto: New Approaches for a World of Uncertainty 165

Appendix A Leading Transformation in Your Own Life 175

Appendix B Our Origin Stories 183

Appendix C A Summary of the Book Presented as a Graphic Novel 193

Acknowledgments 211

Notes 213

Further Reading 227

Index 229

About the Authors 241

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