Lead Generation: The Missing Link between Marketing and Sales: A Step-by-Step Guide to Generating Qualified Sales Leads

Lead Generation: The Missing Link between Marketing and Sales: A Step-by-Step Guide to Generating Qualified Sales Leads

by Jeffrey Josephson
Lead Generation: The Missing Link between Marketing and Sales: A Step-by-Step Guide to Generating Qualified Sales Leads

Lead Generation: The Missing Link between Marketing and Sales: A Step-by-Step Guide to Generating Qualified Sales Leads

by Jeffrey Josephson

eBook

$9.94

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Overview

According to a January 2022 analysis by CB Insights, 70% of startup tech companies fail – usually around 20 months after first raising financing, with around $1.3M in total funding closed. Almost as bad, but certainly equally damning, is the continuing trend reported by the US Department of Commerce that 50% of ALL businesses fail in the first 5 years. So what's going on? Why is the business failure rate so high? Depending on whom you ask, the main reasons why businesses fail are that: (1) they don't satisfy a need, (2) they had a bad business plan, (3) a lack of financing, (4) bad location, (5) inflexibility and (6) rapid expansion. But how does this make any sense whatsoever? Who would fund a business that didn’t satisfy a need? Who would invest in one that had a bad business plan? And who wouldn’t throw good money after good? Or move if they had to? There is obviously something else going on. Consider this: Why is turnover among Marketing and Sales professionals over 40% per year? And do you think there might be a correlation between the high turnover rate among Marketing and Sales professionals and the high business failure rate? It turns out that there's not just a correlation, there's causation. That is, when a business fails to make its revenue goals, it replaces its Marketing and Sales employees. And when these new employees fail to make their revenue goals, they get replaced, too - until the company runs out of time and money, and it closes its doors. So finally you have to ask: What are so many Marketing and Sales professionals failing at their jobs? Read "Lead Generation: The Missing Link Between Marketing and Sales", and find out why, and what you can do to fix it. For $10, "Lead Generation" is a lot less expensive than what you're doing now - and it's a lot more likely to work.


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Product Details

ISBN-13: 9781458338761
Publisher: Lulu.com
Publication date: 03/20/2022
Sold by: LULU PRESS
Format: eBook
File size: 43 MB
Note: This product may take a few minutes to download.

About the Author

"Lead Generation: The Missing Link between Marketing and Sales", by Jeffrey Josephson, is the result of more than forty years of research, training, testing and the development of hundreds of successful marketing and sales programs. Other books by the author include "The Most Powerful Weapon in Your Marketing Arsenal" and "The LeadGen.com Guide to B2B Cold Calling." More information can be found at: www.LeadGen.com. LeadGen.com has helped hundreds of companies increase their sales, their market share and their profitability by developing, and helping them implement, effective Lead Generation strategies.

Table of Contents

Why your Marketing program may not be working, Lead Generation is the Solution, the Pre-Requisites for an Effective Lead Generation Program, the Core Elements of an Effective Lead Generation Program, Putting Together an Effective Lead Generation Program, Executing an Effective Lead Generation Program, Applying Lead Generation Principles to Content Management, Direct Mail, Telemarketing, Promotion, Advertising, PR, Email, Trade Shows, Pricing, SEO, SMM, Your Web Site, PPC advertising, Sales Training, Sales Recruiting, Sales Management, Market Research, Reselling, Unhooking Competition, and Channel Management.

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