Killer Brands: Create and Market a Brand That Will Annihilate the Competition

Killer Brands: Create and Market a Brand That Will Annihilate the Competition

by Frank Lane

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In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

Product Details

ISBN-13: 9781440516801
Publisher: Adams Media
Publication date: 04/12/2007
Format: NOOK Book
Pages: 224
File size: 2 MB

About the Author

Frank Lane has been a marketing/branding consultant since 1981. His clients include: Arm&Hammer, Coca Cola, SC Johnson Wax, Quaker, Kodak, Microsoft, Citibank, and American Express Financial Advisors. In his 7 years with SC Johnson Wax, the laundry products/Air Freshener group posted a 250 per cent sales increase, and 500 percent profit increase. His group was responsible for bringing 9 new products to the market, including Shout.

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