It's Not What You Say: How to Sell Your Message When It Matters Most

It's Not What You Say: How to Sell Your Message When It Matters Most

by Michael Parker


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No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passionpower and persuasion—at the top of their game.

Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to:

   •  Use the rule of three to win any audience over
   •  Prepare so you can be yourself – but better
   •  Embrace the unknown and conquer any fear

Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.

Product Details

ISBN-13: 9780399175435
Publisher: Penguin Publishing Group
Publication date: 12/29/2015
Edition description: Reprint
Pages: 160
Sales rank: 399,816
Product dimensions: 2.60(w) x 3.60(h) x 0.80(d)
Age Range: 18 Years

About the Author

Michael Parker is the former head of Saatchi & Saatchi, and now coaches private clients on their pitches (

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