ISBN-10:
0534533647
ISBN-13:
9780534533649
Pub. Date:
09/01/2000
Publisher:
Wadsworth
The Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 5

The Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 5

by Kathleen Hall Jamieson, Karlyn Kohrs CampbellKathleen Hall Jamieson

Paperback

Current price is , Original price is $72.95. You

Temporarily Out of Stock Online

Please check back later for updated availability.

This item is available online through Marketplace sellers.

MARKETPLACE
15 New & Used Starting at $1.99

Overview

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.

Product Details

ISBN-13: 9780534533649
Publisher: Wadsworth
Publication date: 09/01/2000
Series: Mass Communication Series
Edition description: 5TH
Pages: 368
Product dimensions: 7.28(w) x 9.07(h) x 0.74(d)

Table of Contents

1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. Index.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews