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The Interplay of Influence: News, Advertising, Politics, and the Mass Media / Edition 5 available in Paperback
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This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
Table of Contents1. The Media: An Introduction. 2. What Is News? 3. News as Persuasion. 4. Influencing the News Media. 5. Ratings and Revenues. 6. What Is Advertising? 7. Persuasion through Advertising. 8. Influencing Advertisers. 9. How to Influence the Media. 10. Political versus Product Campaigns. 11. News and Advertising in the Political Campaign. Index.