International Retail Marketing

International Retail Marketing

NOOK Book(eBook)

$64.99 $73.95 Save 12% Current price is $64.99, Original price is $73.95. You Save 12%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Overview

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Product Details

ISBN-13: 9781136393808
Publisher: Taylor & Francis
Publication date: 03/30/2007
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 280
File size: 10 MB

About the Author

With a body of work that boasts some of the most outlandish plots and outrageous characters ever to make it onto the printed page, Christopher Moore has made a name for himself as the clown prince of contemporary fiction. He is the author of The Serpent of Venice, Second Hand Souls, and other novels. He lives in San Francisco.

Hometown:

Hawaii and San Francisco, California

Date of Birth:

August 5, 1958

Place of Birth:

Toledo, Ohio

Table of Contents

List of figures; List of tables; List of contributors; Acknowledgements; Foreword by Terry Leahy, CEO of Tesco; Introduction; Perspectives of international retailing - Retailing within an international concept; Retail logistics; The anatomy of retail buying; Retail store design; Issues and cases - The scope of e-commerce; Supply chain management; Young consumers; Ethical clothing; Luxury brands; Retail banking; Store image; Fashion trends in Hong Kong; Retail in the USA: the environment and consumer purchase behaviour.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews