Originally published in 1970. Drawing on his knowledge of business methods in Europe, America and Asia, Ronald Ogden examines the necessity for control in a business and the ways in which it should be exercised in order to obtain the most effective and profitable results. He shows that control can be exercised through carefully planned objectives which must, in their turn, be broken down into clearly defined targets. Realistic planning is discussed, and the author considers the effective implementation of plans by means of various techniques such as budgeting, costing, staff control, operational research, and network planning. The study will be of interest not only to managers but also to students of management concerned with modern business techniques and with the functions and responsibilities of management and control.
Table of Contents
Acknowledgements; Preface; 1. The Need for Control in Modern Business 2. The Functions of Management 3. Human Relations in Management 4. The Control of People 5. Motivation and Communication 6. Commonsense and Management 7. Customer Relations and Advertising 8. Innovations and Expansion 9. The Marketing Concept 10. Science as an Aid to Management 11. Management Accounting 12. Planning; Appendices; Select Bibliography; Index