If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

by Grant Cardone


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During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude

Product Details

ISBN-13: 9780470624357
Publisher: Wiley
Publication date: 06/01/2010
Pages: 272
Sales rank: 157,298
Product dimensions: 6.30(w) x 9.00(h) x 1.20(d)

About the Author

Grant Cardone is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.

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Table of Contents


Chapter 1 Four Responses to Economic Contractions.

Chapter 2 Power Base Reactivation.

Chapter 3 Past Client Reactivation.

Chapter 4 The Most Effective Call to Advance and Conquer.

Chapter 5 Converting the Unsold.

Chapter 6 Multiply through Existing Clients.

Chapter 7 Delivering at "Wow" Levels.

Chapter 8 The Importance of Price.

Chapter 9 Activate Second Sale to Boost Profits.

Chapter 10 The Value-Added Proposition.

Chapter 11 Act Hungry.

Chapter 12 Expand Acceptable Client Profile.

Chapter 13 Effective Marketing Campaigns.

Chapter 14 Repackaging for Increased Profits.

Chapter 15 The Power Schedule to Advance and Conquer.

Chapter 16 An Advance-and-Conquer Attitude.

Chapter 17 Your Freedom Financial Plan.

Chapter 18 The Most Important Skill Needed to Advance and Conquer.

Chapter 19 The Unreasonable Attitude.

Conclusion How to Guarantee Your Position.




What People are Saying About This

From the Publisher

"This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions." —-Dr. Tony Alessandra, author of The Platinum Rule

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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition 3 out of 5 based on 0 ratings. 22 reviews.
Anonymous More than 1 year ago
Coastalguide More than 1 year ago
Simple minded , way too easy and basic . Thank goodness B&N post actual reviews unlike other sites. I guess because he is a car salesman he uses slang words that I guess he thinks are hip. But I only see it as childish and unprofessional
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nybookclub More than 1 year ago
very shallow, certainly written by a cars sales person. common sense really should not be sold between two book covers. skimmed it in under 30 minutes.
cbeauchamp More than 1 year ago
For someone that has no experience or idea about sales, this may be an okay start to learning the ropes. Honestly, I've been reading through the first several chapters, and haven't picked up anything that I didn't already know. The ideas are elementary for the most part (maybe there are better ideas later in the book, but I'm not wanting to read that far at this point), and I feel that it was a waster of money.
Anonymous More than 1 year ago
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kman120 More than 1 year ago
As the econony is struggling to recover Grant Cardone decided to look the other way and forge foward pulling out all stops, being persistant in turning problems into solutions by expanding all facets of his buisnesses while others sit back, cut expenses, and hope and pray a magical genie appears . Not so with Grant , he decided to strike while the iron is hot, and he did so by dominating his market share by hammering away while everyone was retreating .He did what no one else will do, not to be a victim. So in his book page by page are complete examples and exercises for you to learn how to take "MASSIVE ACTION" and stop being a wuss. DOMINATE your market and be a soution oriented organization by strategizing each and every move towards capturing you opponets lackadaisical efforts Learn from Grant how to USE IT NOT LOSE IT .Attitude is everything !!!!
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Grady1GH More than 1 year ago
IF YOU'RE NOT FIRST, YOU'RE LAST reads the catchy title of this book and if the reader is not careful about peeking into a motivationally challenging way of looking at success, the subtitle may go unnoticed: SALES STRATEGIES TO DOMINATE YOUR MARKET AND BEAT YOUR COMPETITION. Author/motivator Grant Cardone doesn't dance around issues. He confronts those fortunate enough to purchase this book with the fact that yes, the market is scary right now so gear up and take advantage of the opportunity that while colleagues may be cowering in fear, you can jump into the positive mode of thinking and come out on top. 'Problems are opportunities, and conquered opportunities equal money earned' is just one of the motivating phrases that jump off every page of this book. Topics such as 'An advance-and-conquer attitude', 'Why dominance means disregarding social norms', and 'How to deliver at "WOW" levels' may give an idea of the strengths of Cardone's writing, but at the same time Cardone won't allow his reader to simply buy another self-help book to stash on the shelf: he demands much of those smart enough to jump onto his rocket to success. How to make use of this slow recession period is for this reader the most fascinating part of the book. Cardone presents schedules of how to manage each day in contacting potential clients, following through in manners that may seem a bit pushy at first reading until Pow! - there is Cardone's result table. 'Don't seek to satisfy; seek to wow. The more you wow, the less you have to promote - because others do it for you!' Citing too much of the information within this book would be unfair to the author and might discourage readers from buying into this book's powerhouse of motivation. Suffice it to say that this is one fascinating read, a book that is easy to digest and stimulating enough to make the reader incorporate that 'Yes I can' feeling. Towards the end of this book Cardone summarizes his outlook: 'Be outrageous in your thinking, relentless in your execution, and unreasonable in your actions, and you too will advance and conquer. Read this book and you'll become a believer - and a successful one at that. Grady Harp