How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process

How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process

by Howard Ibach

Paperback(3rd ed.)

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Overview

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.

Product Details

ISBN-13: 9780578808758
Publisher: Howard Ibach
Publication date: 12/15/2020
Edition description: 3rd ed.
Pages: 142
Product dimensions: 6.00(w) x 9.00(h) x 0.30(d)

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