How to Use Crowdfunding

How to Use Crowdfunding

by Julian Costley


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Crowdfunding is the springboard your project needs. This book gives you the guidance and advice you need to do it yourself, taking you step by step all the way from planning your campaign to getting the money in the bank. Julian Costley shares key tricks to make your campaign a success, and includes the essential facts on company and regulatory law, tax, and risk.

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Product Details

ISBN-13: 9781509814510
Publisher: Pan Macmillan
Publication date: 11/01/2017
Series: How To: Academy
Pages: 144
Product dimensions: 5.10(w) x 7.70(h) x 0.10(d)

About the Author

Julian Costley's career has included senior executive roles at Reuters, France Telecom, BSB (later BSkyB) and the UK's internet stockbroking firm E*Trade. He is an experienced angel investor for businesses in the UK, Canada, Scandinavia, the Netherlands and China.

Table of Contents

Introduction 1

1 What is Crowdfunding? 7

2 Is Crowdfunding for Me? 16

3 How to Get Ready 35

4 How to Make a Financial Plan 49

5 How to Tell Your Story 63

6 Planning the Campaign 86

7 Going Live! 103

8 Hitting (or Missing) Your Target 121

9 Conclusion: Secrets of Success 130

Further Reading 137

Appendix I Setting up a company 142

Appendix II Choosing a domain name 147

Appendix III Using the brand pyramid to define your brand 155

Appendix IV EIS and SEIS 161

Appendix V Tips on shaping aboard 167

Appendix VI Top 20 factors that maximize shareholder value 171

Index 178

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