Making money from exercise may seem like a pipe dream to many, but in fact physical fitness is fast becoming one of America’s hottest new professional fields. Here, a successful personal trainer gives expert advice on every aspect of setting up and running a home-based personal trainer business. Readers will learn how to get started, develop a service manual, screen clients, serve customers, learn from the competition, and set up a home officeas well as how to use the Internet to develop one’s business. * Turn your fitness passion to profit * Get trained and certified * Set your own schedule * Establish long-term client relationships * Become the trainer everybody wants!
About the Author
Laura Augenti has worked in the fitness industry since the early 1990s. Currently she specializes in weight training, core training including Pilates, and boot camp training. She has also organized running clubs and assisted clients training for marathons and races. In 2005 Laura cofounded Powerhouse Gym on Maui, Hawaii, which attracted celebrity clients such as Arnold Schwarzenegger. Laura left Hawaii in 2009 to return to her roots in New York.
Table of Contents
All How to Start a Home-Based Business books include: 1. So You Want to Start a Personal Trainer Business? 2. Envisioning the Business3. What You Need in Your Home Office4. Writing a business plan5. Getting Started 6. Financial Planning (including pricing goods and services)7. Financial Management8. Taxes and Record Keeping9. Legal and Ethical Issues10. Marketing Your Business11. The Internet and E-commerce12. Business Endgame: Stay Small, Grow, or Sell13. Training and CertificationAppendix:* Web Resources* Organizations* Trade Shows* Educational Resources* Other Useful Information