How to Start a Home-based Fashion Design Business

How to Start a Home-based Fashion Design Business

by Angela Wolf

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Overview

Everything you need to know to run a profitable and satisfying fashion design business from your home

Whether you are already designing or are wondering where to start, this book will take you through every aspect of setting up and running a thriving home-based fashion design business from your dream to reality. Learn all about start-up costs, budgeting, bookkeeping, legal and ethical issues, and marketing strategies for creating your image as well as information on sourcing materials and guidelines for successfully selling your line. Whatever your plans, large or small, each chapter can help you experience the satisfaction of establishing and building your own home-based fashion design business.

Look for useful charts and worksheets throughout the book, including:

Fabric Reference Worksheet

Production Schedule

Sample One Sheet

Estimate Cost Worksheets

Sample Contract

Product Details

ISBN-13: 9780762778775
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 12/04/2012
Series: Home-Based Business Series
Edition description: First Edition
Pages: 240
Sales rank: 475,703
Product dimensions: 7.40(w) x 9.20(h) x 0.70(d)

About the Author

December of 1993 I graduated with a business degree from Illinois State University. With a new sewing machine and serger as a graduation gift from my family I started a home based custom apparel business. In 1995, with the encouragement of my now husband, I created an 18 piece collection and held a private fashion show for the local women. This show is what really launched my career in custom couture and has now led to my recognition as a fashion and couture sewing expert nationwide. Focusing on high-end women's custom apparel and then ultimately adding alterations, personal shopping, and wardrobe planning/consulting to the agenda not only allowed me to expand my clientele, but became a great source of additional income and experience. 2006 - I decided to make the move to a professional studio outside of the home. Spring of 2010, I collaborated with Michigan's Southwest Symphony on a fashion show fundraiser event. In front of a sold out crowd, I launched my first women's ready-to-wear line. I began selling my clothing line in my studio, online, and private trunk shows held at clients homes. My collection is now in a boutique in Saugatuck, Michigan.Recent Press· I currently write a monthly "Fashion and Trends" column for Patternreview.com· July 2011 - "Fashion and Couture Sewing Expert" on a new PBS series "It's Sew Easy” - on 8 episodes· May 2011 - Main Guest Speaker at Pattern Review's 10 year anniversary event· May 2011 - Guest Speaker at the Summer Challenge Fishing Tournament· April 15 - May 31, 2011 - Main Exhibit at the Box Factory for the Arts (large display of couture garments)· April 2011 - Who's Who in Business on the Brenda Layne Radio show· November 2010, one of 12 featured fashion designers in the Chicago Showcase, chaired by Mayor Daly· Article in the Herald Palladuim · August 2010 Cover of Great Lakes Angler Magazine (also fish professionally)· Winner of the 2008 Passion for Fashion competition from American Sewing Expo· Audience favorite of the 2007 Passion for Fashion competition from American Sewing Expo

Table of Contents

Acknowledgments xi

Introduction xiii

01 So You Want to Be a Fashion Designer 1

Traits of a Fashion Designer 1

Being Self-Employed 5

Jobs and Salary Stats in the Fashion Industry 7

Networking and Support 8

Get Motivated! 11

02 From Dream to Reality 12

Becoming a Fashion Designer 12

Custom Apparel 17

Alterations 26

Costume Design 35

Pattern Making 35

Sample Maker 36

Wardrobe Planning and Fashion Consulting 36

Focus 38

03 Getting Started in the Fashion Field 40

Designing a Collection 40

Fabric and Trim Sourcing 46

Creating Samples 58

Photo Shoot 65

Combining Fashion with Business 69

04 Setting Up the Space for Business 70

Equipment Requirements 70

Fitting Area 77

Office Essentials 80

Separating Business from Your Personal Life 86

Is Your Home Ready for Clients? 88

Your Space Is Ready! 91

05 Turning Your Fashion Dream into a Business 92

What Is a Business Plan? 92

Which Market Niche Will You Choose? 94

Getting the Legalities in Line 94

Create Your Own Successful Business Plan 100

A Priceless Resource 103

06 Financial Planning and Management 104

Start-Up Costs 104

Securing Financing 104

Pricing to Make a Profit 107

Pricing Your Items 107

Financial Statements 111

Contracts 111

Invoicing and Billing 112

Creating a Budget 112

Building Credit with Vendors 115

Extending Credit to Clients 117

Getting Organized 117

07 Bookkeeping and Taxes 120

Keeping Good Records 120

Filing System 121

Receipts 122

Cloud Storage 122

Accepting Credit Cards 124

Inventory 126

Hiring 128

Tax Deductions 129

Finding a Qualified Accountant 131

08 Legal and Ethical Issues 132

Zoning Issues When Working from Home 132

Trademarks 133

Copyright 134

Patent 136

Copying Other Designers' Work 137

Clothing Labels 138

09 Social Media Marketing 144

Facebook 145

Twitter 147

Blogging 148

Website 150

YouTube 152

Linkedln 153

Pinterest 154

Create a Social Media Marketing Campaign 154

10 PR, Marketing, and Advertising 159

Branding 159

PR 160

Getting Your Clothing on the Right People 166

Look Book 169

Create the Reputation 169

Entering Fashion Design Competitions 170

11 Selling Your Line 172

E-Commerce 172

Trunk Shows 177

The Fashion Show 181

Boutiques 189

Selling to the Larger Retailers 191

Trade Shows 194

Hiring a Sales Rep 196

Sales Strategy 197

12 Training and Certification 198

Never Stop Learning 199

Polish Your Sewing and Fitting Skills 201

Keeping an Eye on Fashion and Trends 203

13 Growing Pains … Should You Go Big? 204

Thinking of Expanding 205

Opening Your Own Studio 206

Hiring a Subcontractor 207

Hiring an Assistant 210

Preventing Burnout 210

Getting Focused 212

Appendix: Resources 213

Index 220

About the Author 224

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How to Start a Home-based Fashion Design Business 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This book was amazing! Its filled with great info and very important references to look at whether its for fabric or marketing. This book pretty much covers everything a fashion designer needs to know. I definitely feel more prepared to launch my label after reading this.