How to Start a Home-based Car Detailing Business

How to Start a Home-based Car Detailing Business

by Renny Doyle

Paperback(First Edition)

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Whether you plan to go it alone or build a team, this book takes you through all phases of setting up and running a thriving home-based car detailing business, from estimating start-up costs to opening your doors. This book includes profiles of professional detailers and business professionals who share valuable insight on owning a business. Learn all about equipping your business, exploring web-based and traditional marketing methods, establishing a solid sales system, and expanding your own home-based car detailing business. Look for useful charts and worksheets throughout the book, including: Vehicle Evaluation FormSales Forecasts and Cash Flow ProjectionsSample Estimate Worksheet Sample Bid and InvoiceClient Check-In Form

Product Details

ISBN-13: 9780762778768
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 08/07/2012
Series: Home-Based Business Series
Edition description: First Edition
Pages: 240
Sales rank: 352,969
Product dimensions: 7.52(w) x 9.08(h) x 0.62(d)

About the Author

Renny Doyle has been a Master Detailer for over 30 years and his list of clientele is filled with both business leaders and celebrities alike including being the "Detailer of Air Force One." Renny is the editor of Auto Detailing Magazine and the producer of Auto Detailing

Table of Contents

Acknowledgments xi

Introduction: Something for YOU to Think About xiii

01 Starting a Detailing Business 1

Ask Yourself: What Is Your Why? Why Start a Small Business? 2

Who Makes a Good Detailer? 4

A Look at What Detailing Is 12

Is the Timing Right to Start a Detailing Business? 21

Detailing Is an Easy to Start Business, Right? 23

Procrastination Is a Thief in the Night 25

02 Envisioning Your Detailing Business 26

Going Mobile or with a Fixed Location 27

Retail versus Wholesale Detailing 29

Small and Specialized versus Large and Volume-Based 29

Can You Make This Detailing Business Happen Within Your Market? 33

Will Detailing Support Your Income Needs? 34

Be Prepared: Success Means Sacrifice 41

Be Patient: Like Rome, a Detailing Business Isn't Built in a Day 43

03 Writing a Business Plan 44

Strong Points of this Venture 44

Weak Points of this Venture 45

Business Plan Outline 45

Special Notes on Your Business Plan 55

04 Building the Financial Foundation 56

Spend Capital Where it Counts 57

Building a Budget for Your Detailing Business Start-Up or Expansion 58

Shop Your Local Market and Evaluate Your Competition 62

Clearly Hear Your Market: It's Talking to You 64

Run Realistic Sales and Profit Projections 66

Setting Up Your Business with the Right Business Structure and Equipment 169

Home-Based Office Space and Equipment 76

05 Equipping Your Detailing Business 79

Fixed Location 80

Your Mobile System 82

Equipment 82

New Biotechnologies 88

Detailing Clay 89

Various Cleaners and Dressings 89

Eco-Based Detailing Is Real and Growing 92

06 Training and Knowledge Building 94

You Need to Perform at a Very High Level 95

Specialized Training 96

Birds of a Feather 98

Finding Mentors 98

Detailing Diary 102

07 Building and Selling: Your Detailing Menu 108

Establishing a Loyal Customer Base 108

Selling to Your Market 109

Designing Your Menu 111

Express Detail 111

Deluxe Detail 115

Signature Detail 117

Show-Car Finish Detail 119

Building Your Customized Detailing Menu 122

08 Additional Services to Offer 123

The Value of the Upsell 123

Detailing Quicksand 123

Add-On Services 125

Specialty Services to Increase Profits and Customer Base 129

Why Not Offer All of The Above Services, While NOT Actually Performing The Work? 133

09 Web-Based Marketing 135

Website Building and Management 136

Choosing a Domain Name 136

Keywords and Title Tags 138

Google Places 140

Links 140

Blogging 141

Social Media Marketing 143

Groupon and LivingSocial 148

Your Newsletter Efforts 151

The Power of the Press Release 152

10 Traditional Marketing Strategies 155

Reputation 155

Perceived Value 156

Trust 156

Connection 157

Local Car Events 158

Your Local Mall 159

Localized Networking 161

Client Compounding 169

Micro-Marketing: Your Daily Efforts to Fast and Start Screaming! 172

11 Opening Your Doors 174

Start With Some Practice Details 174

Setting the Bar at the Right Level 174

Working Your Referral System 175

Track Every Client You Do Work For 175

image Is Everything 176

Branding 176

Fire the Boss, But Don't Rush It 177

12 Establishing a Solid Sales System 178

Hone In On Your Phone Skills 179

Master Your Diagnostic Sales Techniques 180

Using a Little Psychology to Help Sales 183

Work That Menu 184

Scheduling Detailing Jobs 184

Hiring Employees 184

A Great Sales Training Resource 186

13 Myths versus Truths 188

Addiction to Perfection and How It Can Make or Break You 188

Detailing Is Really All About Paint Perfection 189

Build ft and They Will Come 190

My Car Looks Good. I Can Detail Anything, Really 190

When to Fire Your Boss 190

Make a Million In Detailing? 190

Using Detailing as a Springboard for New Opportunities 192

The Most Important Words of Detailing Wisdom I Can Share With You 192

Appendix A Don't Put It Off, Get Going Now! 196

Appendix B Important Forms for a Detailing Business 198

Appendix C Resources 204

Glossary 206

Index 213

About the Author 218

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