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Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!
|Publisher:||Business Expert Press|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
About the Author
Gautam Mahajan is founding editor of the Journal of Creating Value, and chairman of the Customer Value Foundation. He ran global businesses for a Fortune 50 company and is also the author of Customer Value Investment, Total Customer Value Management, and Value Creation.