Hospitality Sales and Promotion

Hospitality Sales and Promotion

by Derek Taylor

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Overview

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.

Practical and down-to-earth, this guide discovers:

* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

Product Details

ISBN-13: 9781136398148
Publisher: Taylor & Francis
Publication date: 05/04/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 336
Sales rank: 945,834
File size: 2 MB

Table of Contents

The marketing plan; Organizing a sales office; Buyers and customers; Face-to-face selling; Telephone selling; The shape of things that came - the technology; Banqueting sales; Direct mail; Advertising; In-house promotion; Public relations; Special events and short break holidays.

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