ISBN-10:
1292074426
ISBN-13:
9781292074429
Pub. Date:
05/30/2016
Publisher:
Pearson Education
Hooked: Why cute sells...and other marketing magic that we just can't resist / Edition 1

Hooked: Why cute sells...and other marketing magic that we just can't resist / Edition 1

by Patrick FaganPatrick Fagan

Paperback

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Overview

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Product Details

ISBN-13: 9781292074429
Publisher: Pearson Education
Publication date: 05/30/2016
Pages: 208
Product dimensions: 6.10(w) x 9.10(h) x 0.60(d)

About the Author

Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer

Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.

Table of Contents

About the Author

Thanks and Acknowledgements

Contents

LET’S GET READ

AN INTRODUCTION

THE SCIENCE OF COMMUNICATION

THE BRAIN

FIRST: INVITE ATTENTION

PRIMAL

AFFECTIVE

SELF-RELEVANT

SURPRISING

SECOND: IGNITE THINKING

MYSTERY

EASE

NARRATIVE

THIRD: INCITE ACTION

MEMORY

AUTOPILOT

PRIMING

PUTTING IT TO USE

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE

DIRECT MAIL

IN THE OFFICE

TEST, TEST, TEST

CONCLUSION

Notes

Customer Reviews