Hollywood's Overseas Cammpaign is a history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950. Written in three parts, the book shows how well organized and effective the American industry was overseas, addressing Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.
|Publisher:||Cambridge University Press|
|Series:||Cambridge Studies in the History of Mass Communication Series|
|Product dimensions:||5.98(w) x 9.02(h) x 1.10(d)|
Table of Contents
List of tables and figures; Preface; General introduction; Part I. A Small Market - Canada: 1. The White Report and the trial of Famous Players, 1932; 2. Before the White Report, 1920-1930; 3. After the White Report, 1932-1950; Part II. America's Biggest Foreign Market: The United Kingdom: 4. The road to a British quota system, 1920-1927; 5. Trade policy, politics and the 1938 act, 1928-1938; 6. War and currency crisis, 1939-1945; 7. Trial of strength: Hollywood's boycott of the British market, 1947-1948; 8. Postwar measures: the boycott and its aftermath, 1945-1950; Part III. The US Motion Picture Industry and its Overseas System: 9. The MPPDA and the beginnings of organization, 1920-1922; 10. Machinery without policy, 1923-1932; 11. The system in operation, 1933-1941; 12. Protecting the system in wartime, 1942-1945; 13. Adapting the system to peace, 1945-1950; Epilogue; References; Filmography; Index of names; Index of subjects.