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Hashtag Authentic: Finding creativity and building a community on Instagram and beyond

Hashtag Authentic: Finding creativity and building a community on Instagram and beyond

by Sara Tasker


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In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet.

Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way.

Sara's nurturing voice and enchanting photography provide guidance on: 
  • storytelling, with tips on finding your own visual style and personal niche; 
  • making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; 
  • archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; 
  • and sharing your world, detailing the keys to Instagram success and beyond. 

Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.

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Product Details

ISBN-13: 9781911127611
Publisher: White Lion Publishing
Publication date: 02/19/2019
Pages: 192
Sales rank: 715,905
Product dimensions: 7.40(w) x 9.10(h) x 0.90(d)

About the Author

Sara Tasker gave up her job as a speech therapist with the National Health Service as her Instagram career began to take off. When she was pregnant with baby Orla she re-activated her dormant Instagram account and it quickly changed her life. Her account went from 90 followers to over 35,000 followers in three months and she has never looked back.
Sara is now a key influencer in the areas of Instagram coaching, iPhonegraphy, lifestyle blogging, and writing. She distributes free Insta-tips via her blog and also runs hugely popular Insta-magic e-courses, as well as a series of Hashtag Authentic podcasts for creatives.

Sara has collaborated with Google, Citroen, Land Rover, Laura Ashley, Canon, Samsung, and the Star Wars franchise. Her work has been featured on Buzzfeed, Folksy, Milk Magazine, The Guardian, and Standard Issue.

Table of Contents


10    Our Visual Culture 
12    The Democracy Of Digital Photography
16    Start With What You Have
18    Finding Inspiration In Your Everyday Life
20    A Visual Time Capsule
24    Moments, Not Things
28    Every Picture Tells A Story
32    Finding Your Style
40    Finding Your Niche
46    Do Something Worth Photographing

Making Pictures
54    Composition Is Key
56    Composing For Instagram
58    The Simple Secrets Of Composition
68    Chasing Light
74    What Grabs The Eye
82    The Photo Vs Reality
84    Being Seen
90    Getting The Most Out Of Your Phone Camera
94    Getting Off Auto Mode On Your DSLR
100  Editing On Your Phone
104  Steady Flow Of Inspiration

Archiving Your Life
112   It Doesn’t Have To Be Disneyland
114   Craft & Making
118   Food & Ingredients
122   Road Trips & Travel
126   Weather & Seasons
130   Occasions & Celebrations
134   Making A Home
138   Beauty & Dressing Up
142   Family & Pets
146   Landscapes & Nature
150   Whimsy & Magic

Sharing Your World
156   Personal Exhibition
160   Plan Your Gallery
164   Captions
168   Instagram Stories
174   Success On Your Own Terms
178   Finding Your People
182   Success Beyond Instagram
186   Safety & Sanity

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