“Deep-dish...sharp-clawed...honestly admiring.”—New York Times
There are at least two Ralph Laurens.
To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.
Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.
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About the Author
Table of Contents
Author's Note xv
Part 1 Patrician: From the Pale to the Promised Land 11
Part 2 Aspiration: From Lifshitz to Lauren 39
Part 3 Inspiration: It Started with a Tie 79
Part 4 Perspiration: From Bloomie's to the Brink 103
Part 5 Incaution: From Bust to Boom 157
Part 6 Ascension: From Man to Myth 201
Part 7 Disruption: From Illness to Infidelity 255
Part 8 Presumption: From Growing Gains to Growing Pains 291
Part 9 Culmination: From Privacy to the Public Market 335
Sources and Acknowledgments 375
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