ISBN-10:
1590709187
ISBN-13:
9781590709184
Pub. Date:
04/24/2008
Publisher:
Goodheart-Willcox Publisher
Fashion Marketing & Merchandising / Edition 3

Fashion Marketing & Merchandising / Edition 3

by Mary WolfeMary Wolfe
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Overview


Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.
• Extensive glossary helps students learn terms related to fashion marketing and merchandising.

Product Details

ISBN-13: 9781590709184
Publisher: Goodheart-Willcox Publisher
Publication date: 04/24/2008
Edition description: Third Edition, Text
Pages: 672
Product dimensions: 8.60(w) x 11.00(h) x 1.10(d)
Age Range: 15 - 18 Years

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