Pub. Date:
Goodheart-Willcox Publisher
Fashion Marketing & Merchandising / Edition 5

Fashion Marketing & Merchandising / Edition 5

by Mary G. WolfeMary G. Wolfe
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Fashion Marketing & Merchandising motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile/apparel/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text

  • Describes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies.
  • Reports the latest advances in textiles, manufacturing, mass customization, and niche specialization.
  • Discusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security.
  • Reports successful fashion merchandising activities that satisfy the changing consumer market.
  • Explains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing.
  • Examines fashion industry globalization and business consolidation.
  • Discusses how to prepare for career opportunities in fashion, including entrepreneurship.
  • Identifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.

Product Details

ISBN-13: 9781635631456
Publisher: Goodheart-Willcox Publisher
Publication date: 11/20/2017
Edition description: Fifth Edition, Revised, Text
Pages: 655
Product dimensions: 8.50(w) x 10.88(h) x 1.00(d)
Age Range: 15 - 18 Years

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