Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.
In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.
To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.
In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.
|Product dimensions:||5.20(w) x 7.90(h) x 1.00(d)|
About the Author
Noreena Hertz is a bestselling author, academic, and thinker. She has provided keynote addresses at TED and the World Economic Forum, sits on the board of Warner Music Group, and advises a range of major corporations. She is an honorary professor at the Centre for the Study of Decision-Making Uncertainty at University College London.
Table of Contents
This Decision Will Change Your Life
Step 1 Get to Grips with a World in Hyper-Drive 3
Keep Your Eyes Wide Open
Step 2 See the Tiger and the Snake 21
Step 3 Don't Be Scared of the Nacirema 53
Become Your Own Custodian of Truth
Step 4 Ditch Deference and Challenge Experts 79
Step 5 Learn from Shepherds and Shop Assistants 105
Go Digital…with Caution
Step 6 Co-Create and Listen In 129
Step 7 Scrutinise Sock Puppets and Screen Your Sources 155
Develop Your Survival Skills
Step 8 Overcome Your Math Anxiety 181
Step 9 Monitor Your Emotional Thermostat 221
Shake Things Up
Step 10 Embrace Dissent and Encourage Difference 249
Most Helpful Customer Reviews
Good alot of info...keep