Eyes Wide Open: How to Make Smart Decisions in a Confusing World

Eyes Wide Open: How to Make Smart Decisions in a Confusing World

by Noreena Hertz


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Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.

In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.

To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.

In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.

Product Details

ISBN-13: 9780062268624
Publisher: HarperCollins Publishers
Publication date: 02/03/2015
Edition description: Reprint
Pages: 352
Product dimensions: 5.20(w) x 7.90(h) x 1.00(d)

About the Author

Noreena Hertz is a bestselling author, academic, and thinker. She has provided keynote addresses at TED and the World Economic Forum, sits on the board of Warner Music Group, and advises a range of major corporations. She is an honorary professor at the Centre for the Study of Decision-Making Uncertainty at University College London.

Table of Contents

This Decision Will Change Your Life

Step 1 Get to Grips with a World in Hyper-Drive 3

Keep Your Eyes Wide Open

Step 2 See the Tiger and the Snake 21

Step 3 Don't Be Scared of the Nacirema 53

Become Your Own Custodian of Truth

Step 4 Ditch Deference and Challenge Experts 79

Step 5 Learn from Shepherds and Shop Assistants 105

Go Digital…with Caution

Step 6 Co-Create and Listen In 129

Step 7 Scrutinise Sock Puppets and Screen Your Sources 155

Develop Your Survival Skills

Step 8 Overcome Your Math Anxiety 181

Step 9 Monitor Your Emotional Thermostat 221

Shake Things Up

Step 10 Embrace Dissent and Encourage Difference 249

Epilogue 279

Acknowledgements 287

Notes 290

Index 339

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Eyes Wide Open: How to Make Smart Decisions in a Confusing World 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Good alot of info...keep