ISBN-10:
0131403656
ISBN-13:
9780131403659
Pub. Date:
01/16/2007
Publisher:
Prentice Hall
Exploring Business / Edition 1

Exploring Business / Edition 1

by Karen CollinsKaren Collins
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Overview

Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company—Nike.

  

How do you show your students the relationships between what they are learning in the classroom and what happens in the real business world?

 

What happens when your students don’t see the connections between the theory they are learning in the classroom and what is happening in the real business world?

Product Details

ISBN-13: 9780131403659
Publisher: Prentice Hall
Publication date: 01/16/2007
Edition description: New Edition
Pages: 400
Product dimensions: 8.52(w) x 10.80(h) x 0.51(d)

Table of Contents

Exploring Business by Collins TOC

1. THE FOUNDATIONS OF BUSINESS

2. THE CHALLENGES OF STARTING A BUSINESS

3. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY

4. MANAGING FOR BUSINESS SUCCESS

5. RECRUITING, MOTIVATING, AND KEEPING QUALITY EMPLOYEES

6. DEVELOPING AND PRODUCING GOODS AND SERVICES

7. MARKETING: PROVIDING VALUE TO CUSTOMERS

8. BUSINESS IN A GLOBAL ENVIRONMENT

9. THE ROLE OF ACCOUNTING IN BUSINESS

10. MANAGING FINANCIAL RESOURCES

11. MANAGING INFORMATION AND TECHNOLOGY

 

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