“I wish Spencer had written this book 25 years ago!!”
—Brian Scudamore, founder and CEO of 1-800-GOT-JUNK? and O2E Brands
“This book should be mandatory reading for entrepreneurs.”
—Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
“Imagine going on your dream vacation to a country where you don’t speak the language. Getting a translator and guide would make it so much easier—Spencer Sheinin is an entrepreneur’s translator and guide. Most entrepreneurs don’t speak the language of accounting and often don’t even realize it. Sheinin’s book, Entreprenumbers, is a must read for anyone running a business who doesn’t truly understand the stories that numbers tell.”
—Brian Brault, entrepreneur, leadership coach, Entrepreneurs’ Organization, chair of the global board 2017-18, co-chair of the Entrepreneurial Master’s Program
“Knowing your numbers and how to design your business to generate profit doesn’t have to be daunting or even boring. This book will not only break down what’s involved in getting your numbers right, but also lay out a tactical approach so you don’t have to do it yourself! Every entrepreneur should read this book, even if you have a great grasp of your financials, because it will set you AND your team up for success!”
—Robert Murray, co-founder of Intrigue Media, Growth 500 list for 3 years in a row
“A surprisingly easy and funny read about how to take control of your accounting department.”
—Anthony Geraci, CEO, Geraci LLP
“Entreprenumbers: The Surprisingly Simple Path to Financial Clarity was just what the doctor ordered for me (unfortunately, I should have read it years ago when I was busy destroying the entrepreneurial start-ups I was attempting). Many grey hairs and years later I have finally learned the lessons Spencer Sheinin writes about. I loved the ‘no BS’ style of Sheinin’s book and how he zeroed in on the dilemma that most small business leaders face everyday…We love what we do but hide from the very numbers that can help us because…we don’t understand them! Sheinin does an amazing job at telling the story of numbers and how we can get the most out of our team and business. A must read for all entrepreneurs!”
—Robert Murray (no relation to Robert Murray above), Amazon #1 bestselling author, global speaker, business strategist
An accountant proposes a new vision of his profession for the 21st century.
“Imagine how much better your business would be if you understood with perfect clarity all of the stories buried inside your financial statements and you could make decisions based on sound financial data, not just a hunch,” writes Sheinin in his nonfiction debut. “Also imagine if you could do that intuitively and quickly, without having to dig into the details of your financial statements.” Sheinin, drawing on his 20 years as a CPA and as founder of Shift Financial Insights, seeks in these pages to declutter and streamline the conversation between accountants and entrepreneurs, maintaining that his profession has largely failed entrepreneurs. “We have been handing them financial statements in our language, the language we went to school for several years to learn, expecting them to know what to do with it,” he writes. “They don’t, and they never will.” Sheinin lays out the accounting basics for the entrepreneurial reader, explaining the rudiments of how to read accounting charts and graphs and how to follow accounting processes (he also periodically addresses advice directly to other accountants). Some of his advice is fairly commonplace, involving basic tips like “don’t lose sight of the big picture.” But most of the book consists of clearly expressed explanations that could be invaluable to any reader who lacks an accounting background or who has one but could use a refresher course (or is wondering how to explain vital concepts to accounting clients). Sheinin is an able, enthusiastic guide to his financial craft, slowly increasing the complexity of the material he covers as he layers the information from simple to advanced, giving entrepreneurs parallel paths depending on their circumstances. Entrepreneurs, bookkeepers, and business owners of all kinds will get a good deal of use out of Sheinin’s insights.
A highly readable mystery-dispelling introduction for entrepreneurs to the world of accounting.