This tuneful romantic melodrama is set in a tiny Mexican village and is comprised of three storylines. One tale concerns a pair of young lovers from rival villages who will not be able to marry until a long time feud is ended. In another tale, an heir to a large fortune falls in love with an impoverished girl. His family is dead set against the match. When he is diagnosed with a fatal tumor, the man begs the girl to marry him, but she refuses and instead arranges for him to marry another. In the third story, a matador's comely sister falls in love with a street vendor. Unfortunately, the matador hates her beloved and to break them up permanently, slyly convinces the peddler to enter the dangerous bullring. Fortunately for the sister, her brother's scheme fails spectacularly. She then marries the peddler and makes an ironic discovery.