DRILLING DOWN: Turning Customer Data into Profits with a Spreadsheet

DRILLING DOWN: Turning Customer Data into Profits with a Spreadsheet

by Jim Novo

NOOK Book(eBook)

$69.99

Available on Compatible NOOK Devices and the free NOOK Apps.
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Overview

Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.

Product Details

BN ID: 2940161458631
Publisher: BookLocker.com, Inc.
Publication date: 06/18/2004
Sold by: Barnes & Noble
Format: NOOK Book
File size: 8 MB

About the Author

Jim Novo is an interactive customer retention, defection, and loyalty expert with over 15 years of experience generating exceptional returns on marketing program investments. At The Home Shopping Network, Jim witnessed the entire business cycle of a hyper-growth interactive retailer, from the focus on customer acquisition through the transition to customer retention.

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