69.99 In Stock
Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.
|Sold by:||Barnes & Noble|
|File size:||8 MB|
About the Author
Jim Novo is an interactive customer retention, defection, and loyalty expert with over 15 years of experience generating exceptional returns on marketing program investments. At The Home Shopping Network, Jim witnessed the entire business cycle of a hyper-growth interactive retailer, from the focus on customer acquisition through the transition to customer retention.