Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.
|Publisher:||Kogan Page, Ltd.|
|Sold by:||Barnes & Noble|
|File size:||5 MB|
About the Author
Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
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Most Helpful Customer Reviews
The different strategies mentioned is useful and some I had no idea about, but this book covers them and even shares with each section some reference to check it out at. It really is useful for those who do marketing online or in any kind of digital way! The information is very useful and can come in handy. I really love that most of the information clears up some questions I always had about digital marketing and some things I never even knew about some social media marketing ideas. So I am very pleased with the information and helpful tips and guidance from this book!