Designing and Executing Strategy in Aviation Management

Designing and Executing Strategy in Aviation Management

by Triant G Flouris, Sharon L Oswald

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Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security.

Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.

Product Details

ISBN-13: 9781409463054
Publisher: Ashgate Publishing Ltd
Publication date: 10/01/2012
Sold by: Barnes & Noble
Format: NOOK Book
File size: 3 MB

About the Author

Triant G. Flouris serves as alternate representative of the Republic of Cyprus to the International Civil Aviation Organization (ICAO) and is Director of the Aviation Institute, York College / CUNY, USA. He has served as Director of the International Aviation MBA Program, John Molson School of Business, Concordia University and has held faculty positions at Auburn University, and Victoria University of Wellington. His research and teaching interests include low-cost and legacy airline financial and strategic analysis, aviation economics, strategic management and operations strategy, aviation business modelling, and international aviation governance.

Sharon L. Oswald, a Professor and Department Head of Management at Auburn University, holds the Colonel George Phillips Privett Professorship in Business Strategy. She serves as a core teacher in the Executive MBA program and the Physician's MBA and certificate programs at Auburn University. Dr Oswald teaches the capstone strategic management course at the executive, graduate, and undergraduate levels. Much of her research interest lies in strategic international business issues and project management.

Table of Contents

Contents: Foreword; Preface; The essence of strategy; Strategic positioning and sustaining a market presence; The essence of competitive strategies; The external environment; The internal environment; Setting corporate direction; Establishing a strategy; Aviation strategy implementation; Managing strategy execution through tracking, support systems, and controls; Bibliography; Index.

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